Starbucks and IKAT Collaborate to Promote Indonesian Culture in its Latest MerchandiseDining Promotions
In celebration of its 16 years in the country, Starbucks Indonesia has collaborated with IKAT Indonesia to create an exclusive anniversary collection representing unity and culture.
Didiet Maulana, Creative Director of IKAT Indonesia used Cepuk, a Balinese woven textile pattern in a of merchandise including tumblers, tote bags, cup sleeves, pouches, and the iconic Starbucks® Bearista.
Cepuk symbolises unity, and Didiet uses earthy tones to represent the rinchness of the Indonesian archipelago. Hues of green illustrate nature, while brown represents coffee beans, with lighter hues reflecting the fertile Indonesian. Yellow symbolises the equator and blue represents the ocean.
The collaboration between Starbucks and IKAT is a symbol of appreciation of Indonesian culture. As an Indonesian designer, Didiet Maulana has been promoting ‘the spirit of unity in diversity’ through IKAT and in design collaborations, which aligns with Starbucks’ mission and local values to be ‘United with Indonesia’.
Didiet says he is honoured to have the opportunity to collaborate with Starbucks Indonesia to promote Indonesian culture. Through this collaboration, Didiet wants people who buy the merchandise to continue the story, to convey the heritage value. “I hope there will be an increase in appreciation and encourage conversation of your heritage that has been passed down from generation to generation,” Didiet said.
Anthony Cottan, Director of Starbucks Indonesia thanks Indonesia for its continued partnership and journey with the country. The company will continue to add local touches to customers’ everyday experiences, showcasing unique stores and merchandise designs and special menu offerings that celebrate Indonesian people and its rich culture.
“Starbucks values the local culture where it doe business. We would like to show our support toward promoting local culture. We hope to inspire our customers and further connect them with our brand and be proud of local heritage,” Cottan said
Read article : Coffee Class with Starbucks Masters
Over the years, Starbucks has partnered with fashion labels to create its merchandise. In recent years, it has collaborated with Alice and Olivia, Paul and Joe, to bring designer products to customers in stores.
The Starbucks IKAT Indonesia merchandise collection is now available at all Starbucks stores across the country. Prices range from IDR 75,000 to IDR 305,000. Visit http://www.starbucks.co.id/ or follow Starbucks on instagram @starbucksindonesia