Duk Jun Choi, President Director of PT Mercedes Benz Distribution Indonesia, explains about lessons learned from the pandemic as well as the production of the new A 200 Sedan Progressive Line and the GLA 200 AMG Line which has started at Mercedes-Benz’s Wanaherang plant.
Q: How has the COVID-19 pandemic impact Mercedes-Benz Indonesia and what has the company done to counter the effects of the pandemic such as the public lockdown and the limitations on business operations?
A: The pandemic has been a challenge for everyone and Mercedes-Benz as a company has focused its priorities to the safety of its customers, employees and stakeholders. In many areas where possible, we have intensified the digitization of the processes within our daily operations. In the periods, where most of the Mercedes-Benz dealerships had to follow the PSBB or PPKM restrictions, we have adapted our communication channels. To ensure that we can stay in touch with our customers, we have introduced the use of digital solutions such as Mercedes-Benz Virtual Showroom. With the Mercedes-Benz Virtual Showroom we are able to offer ease of access and flexibility of communication with prospect customers who are looking for a new Mercedes-Benz.
Q: What are some of the major lessons the company has learned during the pandemic in terms of doing business? How has the company adopted these lessons?
A: We have learned that our employees were flexible and mindful to adapt to the new situation and environment, yet at the same time keep providing the highest degree of serving our customers and stakeholders. Despite the challenges, we have managed to introduce new Mercedes-Benz models – such as the locally-assembled A-Class Sedan and GLA - and even celebrated our 50th company anniversary via digital platforms.
Q: What are you looking forward to the most once the pandemic is over in doing business in Indonesia?
A: We continue to aim for offering Best-Customer-Experience to our customers with our highly advanced products and premium services. At the same time, we are committed to continuing the local assembly of the popular Mercedes-Benz sedans and SUVs at our plant in Wanaherang near Bogor [West Java]. Of course, we will be looking forward to welcoming back our customers at the dealerships as well as at our Mercedes-Benz signature events, such as the MercedesTrophy golf tournament or Star Expo. With the current range of our products, we are optimistic that our customers will soon be able to experience our Mercedes-Benz cars as they are designed for: driving and enjoying them.