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Indonesia-Netherlands Working Together on the  Creative Economy

NEWS | 30 September 2022

Photos Ministry of Tourism and Creative Economy

Indonesia and the Netherlands are cooperating to expand their partnership in the creative economy sector in an effort to encourage economic revival and open employment opportunities.

The Minister of Tourism and Creative Economy of Indonesia, Sandiaga Salahuddin Uno, together with the State Secretary of Education, Culture and Science of the Netherlands, Gunay Uslu, signed a Memorandum of Understanding (MoU) to further expand their partnership in the field of the creative economy on 15 September. 

The signing of the MoU will promote mutually beneficial cooperation for both countries in areas such as the culinary industries, architecture, design. Including fashion, product design and interior design, audiovisual, both film and music, TV and radio, new media, including game development, applications, over the top and digital transformation, and publishing. 

The signing of this bilateral agreement in Jakarta was carried out in the course of the official visit of Gunay Usly to Indonesia which began with a bilateral meeting. 

Indonesia seeks to further its relations with the Netherlands to open many opportunities for both countries to share ideas as well as experiences for the advancement of the creative economy. 

"We immediately moved quickly by discussing the potential for follow-up in the fields of film, games, and also the culinary industry. We are looking for breakthroughs in terms of technology where we can make Amsterdam and Jakarta the hubs of Europe and Asia for the development of several initiatives in the creative economy sector," said Minister Uno.

The minister also hopes that this collaboration will encourage the achievement of the target of creating 1.1 million new jobs this year and 4.4 million new jobs in 2024.

"For example, through films, where this sector in one production can present many job opportunities. We aim to create 1.1 million new jobs this year and it is hoped that 700 thousand of them will come from the creative economy sector," Sandiaga  explained.

This collaboration does not apply only in the creative economy sector, it is also expected to increase tourism potential and invite more Dutch tourists to Indonesia.

Meanwhile, Gunay Uslu welcomed the cooperation and hoped that the signing of this MoU would further strengthen the relationship and partnership between Indonesia and the Netherlands. She saw the enormous potential and energy of Indonesia's young generation to grow together to develop the creative economy sector.

“I’ve seen so much energy and ambition in Indonesia in the past couple of days. It’s really impressive. There’s a lot going on and I’m happy that Minister Uno and I agreed to work closer together to help our creative and cultural industries grow. With this agreement, we aim to strengthen -amongst others- our cooperation in fields like film, new media, architecture and design. I believe that Indonesia and the Netherlands can really learn from each other’s experience and perspectives.” Stated Gunay Uslu.