In celebration of its 50th anniversary, Starbucks is offering limited-edition reusable cups when customers buy any handcrafted beverage across select Asia Pacific markets on 28 September 2021. This is done to encourage customers worldwide to refrain from the use of single-use plastics, advocate the use of recycled content, and promote reusability in support of Starbucks’ commitment to reducing waste to landfill up to 50% by 2030.
For the first time for the company globally, Starbucks throughout Japan, Europe, the Middle East and Africa, and Latin American and the Caribbean will be offering promotions to inspire customers to reduce single-use cup waste and implement long-term sustainable practices.
With countless avid Starbucks connoisseurs across the Asia Pacific indulging in their most-loved Starbucks drink of choice on the go, the company wants to motivate customers to start making positive changes, supporting reusables as a common aspect of the Starbucks Experience.
“As we mark our anniversary milestone, this reusable cup is our gift to customers and our invitation to join Starbucks on our journey to becoming a resource-positive-company,” said Sara Trilling, President of Starbucks Asia Pacific. “This step is only one part of many more to come. Together with our customers, we’re constantly innovating new ways to scale more sustainable solutions across the region.”
How does it work? (1) Starbucks customers will be served their short, tall or grande beverage in a reusable cup. Customers may receive a core reusable cup or a limited-edition 50th-anniversary reusable cup, while supplies last, quantities are limited; (2) The offer will be available at participating stores, as well as select Mobile Order & Pay and delivery channels across Cambodia, Hong Kong, Indonesia, Korea, Malaysia, Singapore and Taiwan, with India offering on 2 October 2021; (3) Customers are encouraged to bring back their cup when they next visit Starbucks to benefit from the BYO (Bring Your Own) discount of IDR 5,000. (Offers and timings may differ market by market.)
Moreover, Starbucks stores across the archipelago have been exploring creative methods to reduce single-use plastics and waste in its stores. One of them is their “Bring Your Own Tumbler” programme, which has been implemented to Indonesian customers since 12 years ago, where they offer a 50% discount for any beverage purchased in a Starbucks tumbler every 22nd of the month. Additionally, as part of the Greener Nusantara initiative in early 2021, all Starbucks stores across Indonesia has switched PET plastic cups and lids with rPET (recycled polyethene terephthalate) plastic cups and lids. Utilising recycled material into the supply chain has removed the use of virgin plastic throughout 460 stores in Indonesia.
Starbucks expects to reach over 2 million customers throughout the Asia Pacific region by 28 September 2021 alone. With one cup replacing up to 30 single-use cups, Starbucks aims to kick start a culture of reuse between customers, partners, employees, and communities, uniting them for a common desire to do better for our beloved earth. To create much anticipation ahead of 28 September 2021, Starbucks partners throughout the region have participated in training and team activities, encouraging them to promote sustainability in stores.
For more information on how Starbucks is celebrating 50 years of becoming a beacon of inspiration and nurturing the human spirit one person, one cup and one neighbourhood at a time, visit Starbucks Stories.