Over the past five years, JHL Collection has continued to redefine luxury hospitality with a touch of today’s flair and driven values: bold design, personalised service, and unwavering commitment to its founding vision of “Light Hospitality.”
To celebrate its 5th anniversary, the group presents “5TEPS TO THE FUTURE”, a reflection on its journey and a vision for what lies ahead. This milestone campaign revolves around five pillars that embody JHL Collection’s values: Steps of Excellence, Steps of Giving, Steps of Creativity, Steps of Possibilities, and Steps of Mindfulness.
Steps of Excellence
From the flagship JHL Solitaire Gading Serpong to the Kencana Valley at JSI Resort, the group recently welcomed two exciting additions: Noema Resort in Pererenan, Bali and Arjuna Resort & Spa in Sihanoukville, Cambodia.
Steps of Giving
Through its CSR initiative, Jejak Hati Langkahmu, JHL Collection reaffirms its commitment to underserved communities. From a recent initiative called “Run with Mission” collaborated with GRID Fitness Hub in June 2025, over a thousand shoes have been distributed to students in underprivileged schools across the country. The initiative also contributed to the construction of Shine School in Muara Angke in 2024.
Steps of Creativity
The Limitless Ideas Box program encourages employees to share transformative ideas that elevate both guest experience and internal culture. Last year’s winner, Mega Puji, proposed the Sales Army Program – a personal selling initiative where each staff member is enabled and supported to promote JHL Collection to their own networks, which is now being implemented.
Steps of Possibilities
In this digital age, JHL Collection embraces their presence through its owned digital platform with the soon-to-launch new website, designed to offer richer storytelling, improved usability, and seamless integration with guest needs. The brand invites users to explore, engage, and imagine future possibilities both online and offline as it enters the next chapter of digital hospitality.
Steps of Mindfulness
JHL Collection has launched 5TEPS of the Heart – a reflective series of sensory and well-being activities consisting of the five steps reflected in this year’s anniversary pillars. Guests are invited to reconnect with themselves and the world around them with this wellness journey.
As JHL Collection celebrates five years of heartfelt service and shared memories, the brand extends its gratitude to loyal guests across all properties by introducing a special way to commemorate this milestone. Also, in conjunction with Indonesia’s 80th Independence Day, JHL Collection introduces “FREEDEM80”, a limited time offer for MyJHL loyalty members to enjoy rest, renewal, and rewards.
JHL Collection’s “5TEPS TO THE FUTURE” is more than a theme, it’s a promise. It is a shared journey with guests, team members, and partners toward a future shaped by creativity, kindness, and growth.
“This celebration is not just about a number, but about our collective journey,” said Kay Tadjoedin, JHL Collection’s Corporate Director of Marketing. “Every step we’ve taken is rooted in values that define us and guide the future we aim to shape.”
