Hilton Indonesia closed the year with a strong display of unity and enthusiasm as Hilton Connect 2025 unfolded on 26–27 November at DoubleTree by Hilton Jakarta – Diponegoro. The annual gathering, which welcomed more than 250 partners and media representatives, became the largest edition to date and marked the first time all 11 Hilton properties in Indonesia presented a combined experiential showcase under one roof.
Created as a platform to strengthen relationships with corporate clients, industry collaborators, and media stakeholders, Hilton Connect has long served as a barometer of the group’s direction for the year ahead. This year’s event set out to demonstrate how Hilton intends to evolve alongside Indonesia’s fast-growing business and leisure landscape. The theme, “Immersive Hilton Journey”, framed the programme as an open invitation to understand how the company’s brands support modern meeting needs, social milestones, and exceptional travel experiences. The intention was clear, demonstrating that thoughtful hospitality is strengthened through collaboration and shared purpose.
The showcase itself took guests through a series of interactive zones led by general managers and commercial leaders from the 11 participating properties. Attendees observed cultural rituals, wellness practices, and flavour-led experiences that reflect the breadth of Hilton’s portfolio. Umana Bali, LXR Hotels & Resorts introduced the sacred Tridatu Bracelet; Conrad Bali highlighted its holistic wellness approach; and several properties presented signature food items ranging from Hilton Bali Resort’s sustainably made jams to the well-loved Hilton Brownie from Hilton Bandung. DoubleTree hotels across Jakarta and Surabaya activated their Ritual Hub experiences, while Hilton Garden Inn properties demonstrated small-scale, eco-conscious innovations including seed pencils, paper seeds, and grow kits. Taken together, these elements illustrate how each hotel interprets purpose-driven hospitality through local culture, responsible practices, and a consistent standard of warm service.
Across the two-day programme, curated sessions delved deeper into the systems and commitments that underpin Hilton’s operations. Delegates were briefed on the company’s Environmental, Social, and Governance (ESG) focus areas, alongside demonstrations of LightStay, the global platform used to measure the environmental and social footprint of meetings and events. This tool, increasingly relevant for planners, allows organisers to assess and reduce their impact more effectively. The Hilton Honors Event Planner Double Points programme was also detailed, underscoring the group’s emphasis on long-term partnership and mutual growth.
One segment placed particular attention on Travel with Purpose Week, Hilton’s global initiative that encourages impactful community engagement and responsible business activity. Recent efforts across Indonesia ranged from food-waste reduction projects to support for small businesses and programmes aimed at lowering single-use plastics. The examples shared during the event showed how each property interprets the initiative in ways suited to its local context, making the wider commitment tangible and measurable for partners observing Hilton’s trajectory.
For readers considering future collaborations or wishing to stay informed about upcoming editions, Hilton Connect 2025 serves as a reminder that industry partnerships thrive when built on transparency, shared value, and continuous dialogue. Those interested in exploring opportunities with Hilton’s Indonesia portfolio may reach out to any of the eleven properties via their official websites, where contact details and further assistance are readily available.
