Roemah Koffie has introduced Massimo Freddo, a beverage series that marries Indonesian specialty coffee with Freddo, the classic Greek iced espresso. More than a distinctive drink, Massimo Freddo is conceived as a cross-industry collaboration linking coffee, fashion, culture and social impact.
The idea for Massimo Freddo was sparked at the HORECA Expo in Athens in February 2025. There, Roemah Koffie met Massimo, a coffee professional who showed keen interest in Indonesian beans and their potential on the global stage.
Massimo introduced the team to Freddo, a Greek speciality made by frothing espresso to create a creamy texture before serving it cold. When prepared with Indonesian coffee, the result was exceptional. He shared it proudly with European colleagues, praising the character and quality of the beans.
From this encounter, Roemah Koffie created Massimo Freddo as both a tribute and a symbol of its mission to bring Indonesian coffee to international audiences.
Massimo Freddo is offered in three flavours; Massimo Freddo Aren, espresso, palm sugar and cold cream for balanced sweetness; Massimo Freddo Orange. espresso, orange and cold cream for a refreshing citrus lift; and Massimo Freddo Coconut, espresso, coconut and cold cream for an elegant tropical note. Each beverage is priced at IDR 59,000, or at IDR 219,000,- as a bundle that includes an exclusive Ghea Resort scarf.
Beyond flavour and creativity, Massimo Freddo forms part of Roemah Koffie’s ongoing CSR initiative supporting coffee farmers in Sumatra affected by recent disasters. The campaign continues the spirit of the earlier Cup for Purpose programme, which allocated IDR 15,000,- from selected purchases to relief efforts. With Massimo Freddo, the contribution has been increased to IDR 30,000,- per drink sold.
“Massimo Freddo symbolises that goodness does not stop at the cup. Through this campaign, we hope to rekindle optimism for the coffee farmers in Sumatra who have given us the best of their harvests,” said Denis Surya, Marketing Communications Manager of Roemah Koffie.
To retain a strong Indonesian identity despite its Greek inspiration, Roemah Koffie partnered with Ghea Resort by Amanda Janna, founded by Amanda and Janna Soekasah, whose brand is known for blending traditional Indonesian motifs with natural elements in modern, eco-conscious designs.
For this collaboration, Ghea Resort created a scarf featuring ulos-inspired motifs, geometric woven textures and symbolic natural elements such as birds, branches and leaves. The piece is designed to enrich the coffee experience while carrying cultural meaning.
The campaign also extends into a sensory dimension through a collaboration with Boemi Botanicals, an Indonesian self-care brand championing natural ingredients and sustainable values. Together, they hosted a spray-scent workshop inspired by the aroma of coffee beans and nature, inviting participants to create personalised fragrances to complement the scarf and the coffee ritual.
The Massimo Freddo campaign runs from 28 January to the end of April 2026. The bundle is available at all Roemah Koffie outlets, via GrabFood and GoFood, and through points redemption on the My JHL loyalty programme.
