On 26 March, BritCham’s Professional Women’s Group held a special event just for women entitled “The Power of Storytelling” – for your brand and business, by Idhran Seghar, CEO of Sunshine Digital Pte Ltd. Singapore.
Storytelling is hardwired into all of us and it’s an essential part of branding, but only some people understand that it actually constitutes a story and how to craft a brand story that truly engages the audience. During the session Idhran mentioned that attention is the new currency in 2019. “Where your attention is where your money goes,” Idhran said.
In the last several years, customers’ attention to watch advertising has decreased immensely, due to the amount of content created every minute on social media platforms. Every single day at least 100 million photos, 500 million tweets and 5 billion videos are posted on social media platforms. This has become an issue for marketers since they’ve been creating content alongside other content.
Microsoft did a study on online behavior for the attention span. In 2000, people’s attention span is 12 seconds, while in 2013 the number went down to eight seconds. With this knowledge more marketers tend to make their video shorter, using fewer words and faster movement. Idhran took participants to see the information from another perspective, which is from professional point of view and how they are coping with the overload data. Based on a 2018 State of Attention report, professionals tend to be more selective with the content they choose, they expect deep and strong stories and they are able to focus on one specific content. And this is where Idhran takes his discussion on to storytelling, whereas the storytelling ought to be stories that gave people meaning, and have a good act story structure.
In the end there were more than 50 women from different sector and field came to the event gain more knowledge and information on storytelling.
“UK/Japan Collaboration in Third Countries (Infrastructure) – OCAJI International Construction Legal Seminar #1
On Wednesday, 10 April BritCham and OCAJI (Overseas Construction Association of Japan Inc.) held a seminar on international construction legal in SATOO Garden, Shangri-La Jakarta.
Represented by Nobuaki Tamaki (Manager, Overseas Operations Division) from OCAJI, and Taisuke Suzuki (Deputy General Manager, Overseas Operations Division) and in cooperation with UK Export Finance, represented by Richard Michael (Country Head, Indonesia).
The seminar also featuring experts across the industries in infrastructure sector to provide their perspectives and experiences on large scale projects in South East Asia:
Pinsent Masons (represented by Nicholas Brown – Partner and Karah Howard – Senior Associate): Full service international law firm with offices across the UK, Europe, the Middle East, Africa and Asia. Have a strong track record of working in Indonesia’s energy and infrastructure sectors, particularly on transport and oil and gas projects.
Ankura (Represented by David Court – Managing Partner): Ankura Consulting Group, LLC provides business advisory and expert services. The company offers services in the areas of analytics and digital transformation, cybersecurity, economics and statistics, intellectual property, investigations and accounting advisory, investment banking, litigation/arbitration and disputes, risk management and compliance advisory, strategy and performance, transaction advisory services, and turnaround and restructuring. It serves customers in various industries, such as construction, energy, financial services, global infrastructure and real estate, healthcare, and public sector. The company was founded in 2014 and is based in Washington.
Arup (Represented by Michael McGowan, Director and Charles Im, Associate Principal): Arup is an independent firm of designers, planners, engineers, consultants and technical specialists working across every aspect of today’s built environment.
Mott MacDonald (represented by Nick Osborne and Irawan Tani, Senior Project Manager): We’re a global engineering, management and development consultancy focused on guiding our clients through many of the planet’s most intricate challenges.
The first session started with a presentation by Richard Michael with valuable insight into the various forms to support infrastructure project financing in Indonesia that are available through the UK’s export credit agency, UK Export Finance. The session then followed by a presentation from Pinsent Masons and Ankura on “Optimal Claims Strategies in Indonesian Infrastructure Projects including under the FIDIC 2017 Second Editions”.
The seminar ended with a presentation on “The Jakarta JICA MRT experiences” that described Mott MacDonald’s experience with the JICA-funded Jakarta MRT, and Arup’s broader regional experience of collaboration with Japanese construction companies on Mass Rapid Transit projects in SEA.
Whisky Tasting with Boards and Executive of BritCham & Japanese Japan Club
On 29 March, the Chairmen of BritCham and Japanese Japan Club (JJC) held a private inaugural gathering of respective Boards for whisky tasting and informal business discussion in Menara ASTRA.
The event has become the platform for members and guests to exchange business ideas as well as new opportunity among business people.
We would like to deliver our appreciation to participants and our partners, JJC as well as Menara ASTRA throughout the event.
Mark your calendar to our upcoming events: Joint European Chambers’ Business Confidence Index and Mini Sports Gala: Cricket Test – Meet & Greet. For more on our events check our social media account (Twitter/Instagram @BritCham_ID) or our website www.britcham.or.id