Burger & Lobster has been shaking up Jakarta’s food scene since its massive launch at the start of the year. Bringing its legendary London energy to the capital, the venue is firing up for World Burger Day on 28 May with an epic, one-day-only buy-one-get-one-free deal and the launch of its new Smoked BBQ Burger.

The brand-new Smoked BBQ Burger is the absolute star of the show. This powerhouse creation packs double smashed Australian beef patties, melted cheese, and a smoky sauce inside a perfectly toasted bun. The legendary buy-one-get-one deal also lets you dive into three other fan favourites: the traditional Mayfair Burger, the sweet-and-savory Waffle Chicken Burger, and the hot Atomic Burger. The Smoked BBQ, Waffle Chicken, and Atomic burgers cost IDR 260.000++, while the Mayfair Burger is priced at IDR 320.000++.

“At Burger & Lobster, a burger is never just a quick meal—it’s a bold, indulgent experience built to get people talking and hanging out,” says Riccardo LaMonica, Managing Director for the Middle East and Asia. He shares that for World Burger Day, the team wanted to create a massive reason for the city to gather, celebrate, and share a great meal. To make the day even better, diners will score a limited-edition, Instagram-ready collectible coaster inspired by the Mayfair Burger, available whilst supplies last.

The secret behind these burgers comes down to absolute execution and flavour harmony. The kitchen keeps it simple and amazingly good: a perfectly seared Australian beef patty paired with a bun that holds everything together.

The excitement does not stop at the kitchen door. Burger & Lobster Jakarta is expanding its lifestyle lineup with an all-new focus on its beverage game. Get ready for a packed calendar of guest bartender takeovers, curated wine pairings, and high-energy mixology events that fuse fantastic drinks, great music, and social culture into one spot.

To reserve your spot and stay updated on upcoming highlights, follow their Instagram at @burgerandlobsterjakarta.

Burger & Lobster Jakarta
Plaza Indonesia, Level 1
Jl M.H Thamrin No 28-30

NOW! Jakarta

NOW! Jakarta

The article is produced by editorial team of NOW!Jakarta