Get your credit cards and shopping bags ready for Hari Belanja Nasional or National Online Shopping Day! For this special day of splurging, department store Ramayana collaborates with Lazada, one of Indonesia’s leading e-commerce, to gain special momentum and present an online shopping revolution

Florian Holm, Co-CEO Lazada Indonesia presented the Online Revolution Campaign and promoted.
Photo courtesy of Lazada Indonesia

Following the success of sales across its 118 stores spread throughout Indonesia, Ramayana Department Store is now expanding its retail business to the world of e-commerce by opening its official store on

To join National Online Shopping Day, which is billed as the largest online shopping event of the country, Ramayana actively participated in the Lazada campaign “Online Revolution: Diskon Mengguncang Semesta” that was broadcasted live on national TV station on December 11, 2017.

Ramayana’s latest fashion show collection will be sold at the Ramayana Official Store at The partnership with Lazada aims to provide easier access for the public to get quality products, accompanied by massive promotions.

During the event, consumers throughout Indonesia will have the opportunity to purchase a limited product collection displayed in real time. The discounts and special offers starts on today – 12 December – at 10 PM and consist of Flash Sales for 30 types of products in limited quantities.

Lazada x Ramayana Department's promotion on National Online Shopping Day. 
Photo courtesy of Lazada IndonesiaCaption

"The reason we started the sale two hours earlier is to provide an opportunity for our friends in eastern Indonesia to enjoy various discounts and offerings at Lazada at 12 PM local time so they don’t have to wait too long to celebrate the biggest annual discount party,” said Florian Holm, Co-CEO Lazada Indonesia.

For three days in row, Lazada will also deliver flash sales for a whopping 27 times for an exclusive range of products with amazing prices from various categories including fashion, health and beauty, smartophone accessories and home appliances.

Various payment service methods from 20 bank partners are available, ranging from installment programs and additional discounts up to 50 percent. There are also 20,000 "New Year's Gift Lazada" direct gifts for consumers who shop at least three times between 12 December and 14 December. 

Rintang Azhar

Rintang Azhar

Rintang is a previous staff writer for NOW! with experience in hard news and lifestyle journalism. He specialises in art, design, culture, fashion, environmental, and urban issues.