Celebrating its second anniversary this year, ARTOTEL Gelora Senayan Jakarta continues to champion its artistic identity through GELORAFIED: The Continuum of the Second Chapter, a celebration that reflects the hotel’s evolving creative journey shaped by culture, innovation, and contemporary expression.
As part of the anniversary festivities, the hotel unveiled THE EXPRESSION on 18 May 2026, an exclusive fashion showcase presenting its latest uniform collection in collaboration with emerging Indonesian fashion labels Danjyo Hiyoji and Prazukyo.
Far beyond a conventional uniform launch, the showcase transformed hospitality attire into a contemporary artistic statement, blurring the boundaries between fashion, culture, and immersive storytelling. Through expressive textures, modern silhouettes, and visual narratives, the presentation reaffirmed the hotel’s belief that creativity forms an essential part of the guest experience.
The collection by Danjyo Hiyoji drew inspiration from the values of Kemenangan, Oase, and Budaya (champion, oasis, and culture), translating the hotel’s visual philosophy into wearable contemporary art. Influenced by the harmony of Olympic rings and the timeless elegance of Batik Kawung motifs, the designs explored themes of Kesempurnaan, Kemurnian, and Kesucian (perfection, purity, and holiness) through refined tailoring and modern craftsmanship.
Meanwhile, Prazukyo approached the collection through a lens of urban sophistication and artistic individuality. Structured tailoring, tactile textures, and contemporary silhouettes created a dialogue between professionalism and creative expression, embodying a modern interpretation of hospitality infused with cultural sensibility and design-forward aesthetics.
Beyond the runway presentation, the GELORAFIED anniversary programme also reflected the hotel’s commitment to community engagement and social responsibility. Earlier celebrations included buka puasa bersama (breaking the fast together) with an orphanage, Jumat Berkah, (blessed Friday) and a plogging initiative around the Gelora Bung Karno Sports Complex area, reinforcing the spirit of collaboration and meaningful contribution to the local community.
Yana Nuraga, General Manager of ARTOTEL Gelora Senayan Jakarta, shared that THE EXPRESSION was envisioned as more than a fashion presentation, serving instead as a reflection of the hotel’s evolving creative identity where art, fashion, culture, and hospitality converge into one immersive experience.
Through GELORAFIED, ARTOTEL Gelora Senayan Jakarta continues to position itself not only as a lifestyle destination, but also as a cultural platform where contemporary creativity can thrive.
ARTOTEL Gelora Senayan Jakarta
Bung Karno Sports Complex
Jl. Pintu Satu Senayan, Central Jakarta
+62 21 5095 9000
@artotelgelorasenayan
artotelgelorasenayan.com
