The renowned premium supermarket Ranch Market reached its 25th anniversary this year, marking a special milestone with the achievement of its quarter-century, but despite this, Ranch Market still strives to achieve continuous improvements, in line with its commitment to deliver excellence to its customers.
First opened to the public in 1998, when Indonesia was going through an economic crisis and political turmoil, and since then Ranch Market has been consistently offering premium-quality products for its middle to high-end customers. Through its excellent service, the supermarket perpetually provides a delightful and satisfying shopping experience, in addition to giving education to its customers on food products for a healthy and balanced life.
To celebrate its 25th anniversary, Ranch Market, under the auspices of PT Supra Boga Lestari, Tbk, is promoting the theme ‘Fresh & Healthy Tomorrow’ that is designed to inspire its customers to maintain their commitment to a balanced life and environmental preservation by consuming healthy and fresh food. But that’s not all…..
“We are conducting a series of environmental awareness programs, one of which is ‘Sustaining Our World for a Better Tomorrow’ by providing a drop box for plastic waste in several Ranch Market outlets. Then, we recycle and upcycle, so far, a total of 8,000 plastic wastes from these drop boxes into Tabur Daur, an art installation project collaborating with Tac Tic Art Group. We are proud to say that we managed to achieve a MURI (Indonesian Museum of Record) record for this project.” said Maria Suwarni, Chief Marketing and Merchandising Officer (CMMO) of PT. Supra Boga Lestari Tbk.
Tabur Daur is an artwork made from recycled materials, which was founded based on the concept of the interconnectedness of nature and climate. The concept of this artwork has deep roots in many traditions and mythologies from around the world, harmonized under the Bapak Langit dan Ibu Bumi (Father Sky and Mother Earth) concept. Bapak Langit represents the elements of the sky, weather, and things in the atmosphere, while Ibu Bumi represents the land, nature, and fertility. Both complement each other in maintaining the balance of the universe. By integrating the concept into recycled art, it is hoped that it will raise public awareness about the importance of preserving the balance of nature and recycling for a fresher and healthier future.
Ranch Market and TacTic Art Program also carry out another interesting workshop program in partnership with Sahabat Anak to educate youths about plastic waste and empower them to create upcycled products that can be sold. This program goes in line with the spirit of PT Supra Boga Lestari Tbk. which always focuses on education, environmental balance and sustainability.
Ranch Market’s 25th Anniversary was celebrated at The Tribrata Dharmawangsa on 19 October 2023 which was also an appreciation night for its suppliers with The Ranch Recognition Award 2023 awarded to four selected partners, and The Ranch Customers Choice Award 2023 awarded to one favourite brand chosen by loyal Ranch Market customers.
Along with a new journey towards transformation and a focus on increasing customer satisfaction in 2023, the company has joined Blibli Tiket Rewards, uniting its loyalty program to provide more benefits to its loyal customers. Coinciding with the anniversary celebration, the member application MyTRUST changed to RANCH by Blibli Tiket.
For more information, please go to www.ranchmarket.co.id