ELMER’s Oasis of Gift: Curated Personal Care Ramadan Hampers

As the sacred month of Ramadan draws near, ELMER, renowned for its luxury personal care and home fragrance products, extends an invitation to embark on a journey of generosity and connection through its exclusive “Oasis of Gift” collection. The personal and home fragrance brand is positioning itself as the quintessential choice for sharing blessings and

NOW! Jakarta

ELMER: Elevate Your Everyday Rituals

If there’s one positive outcome from the pandemic is that it ignited the rise of high-quality local products, from food to fashion and cosmetics. One such local brand to emerge is ELMER, crafting luxurious Personal Care and Home Fragrance. Created in 2020 by Kimberly Nasri and Stefany Dewi Anggraini, ELMER launched in the midst of

Gifts that Give Back

The approaching holiday season is also a season of giving. Whilst buying and sharing gifts is reward enough, what if the products you purchase also supported a good cause? NOW! Jakarta has rounded up a unique list of products made here in Indonesia, representing the unique creative, social enterprises one can find in the country.

Furniture Foraging in Kemang

For decades, Kemang has been a centre for furniture shopping in Jakarta. Its reputation as a luxury residential area, especially for expatriate communities, complements the eclectic collection of homeware, home goods and furniture shops one will find in this South Jakarta area. What’s perhaps best about Kemang is that it offers range, with local, handmade


Experience the New TWG Tea Boutique & Takeaway Tea Concept in PIM 3 

Considered by many to be the first luxury tea brand in the world, TWG Tea brings an all-new experience into Indonesia with the opening of the country’s first standalone TWG Tea Boutique & Takeaway concept store in Pondok Indah Mall 3 (PIM 3), Jakarta. Founded in Singapore in 2008 and debuting in Indonesia in 2013,

Sarinah Duty Free: A Curation of Indonesian Products

Sarinah Duty Free is a complete duty-free shopping destination in the heart of the capital offering a selection of luxury goods, from fashion, jewellery, fragrances, liquor, wine, wellness, food and beverage products from both local and international brands. It is also dedicated to showcase handpicked MSMEs products. Since reopening in March 2022, Sarinah has emphasised

Senayan Preloved Branded Centre 1

A Preloved Treasure Trove in Senayan

Indonesia’s growing secondhand luxury market has inspired more than 50 sellers to open a brick-and-mortar shopping complex focusing on luxury preloved goods. The luxury secondhand or preloved market in the world has grown significantly in the past few years. According to statista.com, in 2021, the market revenue for preloved luxury goods was estimated to be

Central Market PIK 1

Central Market PIK: An Eco-Friendly One-Stop Shopping Destination

Pantai Indah Kapuk (PIK) has become one of the most vastly developing areas in Jakarta, offering residents with plenty of leisurely destinations to visit, from restaurants, cafes, lifestyle hubs, parks and more. An exciting new addition to the area is Central Market PIK, an eco-friendly lifestyle hub that focuses on sustainability located in Golf Island

Civic Engagement 3.0: What Residents Can Do for Jakarta in Times of Crisis?

In its 493rd anniversary, Jakarta has no time for festive. In the time of crisis, the city must also look for civic engagement that requires us to prioritise collaboration and public service. Photo by Adrian Pranata on Unsplash/NOWJAKARTA As we know for sure, Jakarta is a megacity surrounded by satellite cities, thereby riddling the capital with

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