If there’s one positive outcome from the pandemic is that it ignited the rise of high-quality local products, from food to fashion and cosmetics. One such local brand to emerge is ELMER, crafting luxurious Personal Care and Home Fragrance.

ELMER presents its oakwood & leather serum body wash

Created in 2020 by Kimberly Nasri and Stefany Dewi Anggraini, ELMER launched in the midst of the pandemic, which is a important part of its origin story. Beyond their products, ELMER aims to transform mundane routines into rituals of self-care, indulgence and sophistication. To offer respite amid life’s chaotic moments, and their products simply as a vehicle to tranquility, this is the two founders’ hopes.

Start with Hand Soap and Hand Sanitizer, ELMER quickly blossomed, expanding its repertoire to include Body Wash and the latest sensation, Perfume Mist. With prices ranging from Rp30.000 to Rp120.000, luxury is accessible to all.

ELMER also collaborates with French perfumeries to imbue each product with an extra dose of elegance. The allure of ELMER’s signature scent, Jasmine Tea, even caught the eye of Creator-Entrepreneur, Michelle Hendra Park (@michimomo), who shared publicly “It surprisingly smells so good, smells exactly like Jasmine!” 

ELMER showcases an array of serum body washes

The brand’s dedication to quality, luxury and use of non-toxic ingredients has garnered them recognition from top-figures in Indonesia like Sandra Dewi, Gisella Anastasia, Marsha Aruan, and Indonesia’s Deputy Minister of Tourism, Angela Tanoesoedibjo.

ELMER’s recent milestone includes the inauguration of its first Permanent Pop Up Store situated in Kota Kasablanka, Jakarta. Beyond showcasing their high-quality range, this space also offers personalised gifting options, elevating the customer experience.

NOW! Jakarta

NOW! Jakarta

The article is produced by editorial team of NOW!Jakarta