Considered by many to be the first luxury tea brand in the world, TWG Tea brings an all-new experience into Indonesia with the opening of the country’s first standalone TWG Tea Boutique & Takeaway concept store in Pondok Indah Mall 3 (PIM 3), Jakarta.
Founded in Singapore in 2008 and debuting in Indonesia in 2013, the premier brand’s exceptional quality and classic artisanal flair has earned its place amongst discerning tea drinkers, becoming synonymous with refined lifestyle experiences and destinations. The opening of the first Tea Boutique & Takeaway in the upscale PIM 3 is thus a natural expansion, where it will take residence on the mall’s lavish Ground Floor, nestled amidst the shopping centre’s high-end stores.
The 753-square-foot Tea Boutique is crowned with high ceilings and elegantly fitted with dramatic lattice designs and grand brass shelving, showcasing interiors that reflect the new TWG design concept. Of course, this has all been made to house a collection of fine teas and tea accessories: the boutique is a treasure trove of more than 120 loose-leaf teas, including single estate, fine harvest and exclusive blends – boasting the most extensive tea list in Indonesia.
Reimagining Takeaway Tea
Always intent on testing the frontiers of innovation, TWG Tea has designed an exceptional takeaway cup that quite literally mirrors its signature gilded teapots. Thoughtful details reinvent the takeaway experience: imagine gilded cups nestled into designer carriers fitted with accompaniments – making it the perfect fashion accessory or afternoon indulgence to punctuate the work week. Stylishly chic and sustainable, the Takeaway Tea sets are made from 100% biodegradable materials and are recyclable and home-compostable.
Whether enjoyed in or prepared for takeaway, TWG Tea does not compromise on the brand’s exacting standards of tea brewing. Each cup is ceremoniously prepared using careful infusion methods and special filtered water – served hot or poured over full cubes of ice. For a tea gastronomy experience, a selection of viennoiserie and tea-infused macarons are also available, with curated sets for gourmands.
Designed for modern tea lovers, the latest Tea Boutique is a charming invitation for customers to begin, or continue, their discovery of the World of Tea. Catering to the preferences of discerning individuals, including the nearby interconnected offices, condominiums, luxury hotel and golf course – this innovative takeaway tea concept further infuses the lifestyle offerings of the newly built PIM 3 with a taste of luxury.
TWG Tea Boutique & Takeaway is located at Pondok Indah Mall 3, Ground Floor, Unit G-21, Jalan Metro Pondok Indah, Jakarta 12310. Find the nearest TWG Tea near you at TWGTea.com.
