The Singleton launched its first campaign in Indonesia in early November. The theme, “Unlearn the Rules”, was in collaboration with Max Mandias, founder of Burgreens, Leon Gunawan, founder of De La House, William Utomo, founder of IDN Times and Nadya Natassya, tatoo artist.
The campaign brings together these ‘icons’ of various industries to inspire others about the concept of ‘unlearning the rules” while building pathways to success. Through the campaign, the brand encourages its consumers to experiment and discover the flavours of The Singleton Malt Scotch Whisky’s beautiful, rich, smooth taste. It encourages one to question the conventional ways of everything one has learned and be open to possibilities in one’s path.