TUMI has opened its Mediterranean Escape Pop-Up at Senayan City, giving Jakarta shoppers an early look at the brand’s Spring 2026 collection through a temporary retail concept inspired by travel, seasonal colour, and destination-led design. Open until 5 April 2026, the installation offers a timely pitch to travellers and style-conscious urban consumers looking for luggage and accessories befitting to the needs of function and mood.
The launch arrives at a moment when travel has again become central to the way many people shop for fashion and accessories. For brands such as TUMI, the question is no longer only about durability or storage. Customers are also looking for products that suit a more expressive way of moving through the world, whether that means long-haul travel, short breaks, or simply carrying pieces that suggest mobility and leisure. TUMI’s Spring 2026 collection responds to that shift by drawing on the colours, textures, and atmosphere of the Mediterranean coast.
That idea takes physical form in the Senayan City pop-up, which has been designed as a Mediterranean villa-inspired space. Grecian white walls, curved architectural lines, arched niches, built-in seating, and Aegean blue accents set the tone. Rather than functioning as a standard display floor, the installation has been arranged to resemble a sunlit holiday home, with product placed across textured settings that reference terracotta, limestone, and coastal living.
The effect is meant to connect the collection to a recognisable fantasy of travel, while still keeping the focus on the products themselves. Across the space, visitors will find pieces from TUMI’s 19 Degree and Voyageur lines shown in seasonal shades including thyme green, terracotta, and yellow. The women’s Voyageur range places attention on the Q Tote and Celina Backpack, while the newly expanded Olas and Harrison collections introduce raffia-inspired finishes that bring a more summery texture into the brand’s offering.
A new Mediterranean Print also appears across selected travel and lifestyle accessories, extending the collection’s visual language into smaller-format items. For shoppers, that makes the launch relevant, especially for customers interested in everyday accessories with a lighter seasonal character.
Several design features inside the pop-up push the concept further. An elevated pool deck installation, finished with blue mosaic tiles, loungers, and parasols, references a resort setting, while a poolside-style drinks bar anchors the central social area. Graphic elements featuring beach scenes, towns, lemons, and hibiscus reinforce the collection’s holiday framing without overwhelming the retail experience.
TUMI has also added interactive details on selected days and times, including Mediterranean-inspired nail art and a drinks bar serving refreshments such as lemon iced tea and an orange, lemon and rosemary mocktail. These additions give the pop-up a more event-like rhythm and help position it as a public-facing brand experience rather than a simple product launch.
The collection itself was introduced at a private opening on 4 March, attended by members of the press, influencers, tastemakers, and other invited guests. Models presented key pieces from the new range during the event, drawing attention to the collection’s central themes of travel, colour, and seasonal escape.
For TUMI, the concept reflects a broader creative direction for Spring 2026. “This season, we break away from the hustle and bustle of every day, using the serene beauty of the Mediterranean to set the scene for pieces inspired by the freedom of exploration,” said Victor Sanz, Creative Director at TUMI. His comments place the collection within the brand’s wider effort to translate the emotional pull of travel into products that can be used in daily life.
The Mediterranean Escape Pop-Up is open to the public from 3 March to 5 April 2026 at Senayan City, Promenade Ground Floor, Jl. Asia Afrika No. 19, Central Jakarta, from 10am to 10pm. For those curious about TUMI’s latest direction, it offers a close look at how the brand is packaging travel for the new season.
