Autograph Collection Hotels has expanded its presence in Indonesia, formally presenting a trio of properties that underscore the brand’s focus on individuality and place-driven hospitality. As of January 2026, the portfolio brings together Amarterra Villas Resort Bali Nusa Dua, Cicada Resort Bali Ubud, and Sari Pacific Jakarta under the Autograph Collection banner. Together, the three hotels add a varied Indonesian chapter into the group’s global portfolio, each rooted in its local culture.
Today, travellers increasingly seek hotels that offer a strong sense of place, and as part of Marriott International’s high-design brands, Autograph Collection emphasises individuality across its properties. In Indonesia, this approach resonates strongly, given the country’s cultural diversity and layered sense of place.
Each hotel within the collection is defined by what the brand refers to as an Autograph Moment, a signature experience that captures the spirit of the property. At Amarterra Villas Resort Bali Nusa Dua, this takes the form of a traditional Balinese purification ritual on arrival, setting the tone for a stay ground in balance between water, earth, and community. The resort comprises 42 private pool villas arranged around gardens and lily ponds, supported by dining, spa, and beachfront facilities that reflect local customs and rhythms.
Cicada Resort Bali Ubud draws its identity from the natural cycles of its surroundings in Sebatu and Tegallalang. Its wellness philosophy is informed by the symbolism of renewal, supported by programmes shaped around the Balinese principle of Tri Hita Karana, which emphasises harmony between people, nature, and the spiritual realm. The resort integrates rituals, landscape, and holistic practices into daily guest experiences, positioning itself as a destination for travellers seeking reflection and recalibration.
In Jakarta, Sari Pacific Jakarta brings a different narrative that’s rooted in urban history. Operating since 1976, the hotel has long been associated with the capital’s hospitality scene. Now part of the Autograph Collection, it continues to anchor its identity with modern expectations through 430 rooms and suites, established dining venues, and flexible meeting facilities. Its location in the Thamrin area places it within reach of business, retail, and cultural districts, while maintaining a sense of retreat from the city’s pace.
Together, the three properties illustrate how Autograph Collection is shaping its Indonesian identity through diversity rather than replication. For the brand, this announcement reinforces a long-term commitment to markets where travellers value stories as much as service. For guests, it signals a growing choice of hotels that prioritise context and character, a direction likely to define the next chapter of Autograph Collection’s growth in the region.
As a whole, these three properties suggest a deliberate approach to how Autograph Collection is shaping its presence in Indonesia. By allowing each property to operate on its own terms, the brand reinforces a philosophy that values diversity over standardisation.
For travellers, the development signals more room to choose hotels that align with how and why they travel. Context, character, and story emerge as guiding principles for what comes next in the region.
