Ascott has signed eight new properties across Batam, North Sumatra, Bali, Bandung, Bogor, and Tangerang, operating under the Somerset, Oakwood, Citadines, Yello Hotels, and Fox Hotels brands. Secured progressively in the first half of 2025, they contribute over 1000 units to Ascott’s continuously expanding Indonesian portfolio, to which they target more than 130 properties by 2028.
With travelers increasingly seeking greater comfort, flexibility, and experiences that align with their lifestyles, the demand for diverse high-quality accommodation options continues to grow, particularly in both established hubs and emerging destinations. As such, Ascott is well positioned to keep up its rising momentum, by offering a range of lodging formats that cater to varying guest needs and travel purposes.
Backed by a flex-hybrid operating model and with its multi-typology brand strategy, each Ascott property is enabled to adapt its services and operations, whether for short or extended stays, while maintaining consistency in guest experience and operational standards.
By orienting its expansion to current market needs and staying responsive to evolving guest expectations, Ascott advances with purpose, thanks to its future-ready framework. In balancing local relevance, operational efficiency, and guest satisfaction, it ensures meaningful growth.
Philip Barnes, Country General Manager of The Ascott Limited Indonesia, “Our continued growth in Indonesia is part of a long-term strategy that balances brand diversity with operational flexibility. Through this approach, we are not only expanding our footprint but also creating enduring value for our stakeholders, from guests and partners to communities and asset owners.”
Ascott remains committed to delivering globally connected, locally rooted living experiences that allow each guest to stay in a way that feels right for them, wherever they are.
The Ascott Limited – Indonesia
RDTX Place, 19th Floor
Jl. Prof. Dr. Satrio Kav. 3
t: (62-21) 5080 5202 | f: (62-21) 5223737
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