From 30 May to 1 June, at JIExpo Kemayoran, Jakarta, the Java Jazz Festival 2025 welcomes a fresh rhythm – one that brings travel, lifestyle, and loyalty into harmony. For the first time, Ascott Star Rewards (ASR), the global loyalty programme by The Ascott Limited, joins as a primary sponsor.
This collaboration is part of ASR’s initiative to engage with a wider audience through meaningful, on-the-ground interactions. By taking part in one of Indonesia’s leading music events, ASR aims to introduce its membership programme through a lifestyle-driven approach, extending the idea of rewards beyond travel and into everyday experiences.
One of the highlights includes the ASR VIP Lounge at Java Jazz Festival, a dedicated sanctuary accessible exclusively to ASR Platinum and Gold members. Featuring curated experiences, comfortable seating, refreshments, and exclusive insights into the ASR universe, all thoughtfully designed to reflect the signature hospitality and warmth of The Ascott Limited.
Ascott’s participation will be highlighted through a series of on-ground experiences that bring the ASR brand to life. Extending to Ascot Hall, visitors can stop by the ASR Activation Booth, an interactive hub located in the main festival area, featuring fun games, Instagrammable photo spots, and other entertaining activities with the chance to win exciting prizes. The booth also offers information on ASR membership, with on-site assistance for those interested in exploring member-exclusive perks.
Philip Barnes, Country General Manager of The Ascott Limited – Indonesia, shared his excitement. “At Ascott, we remain committed to delivering meaningful experiences for our guests. Our participation in Java Jazz Festival 2025 is a strategic step to introduce Ascott Star Rewards into the world of lifestyle and entertainment. We aim to bring Ascott Star Rewards closer to the public, not just as a loyalty programme, but as a part of life’s memorable moments,” explained Barnes.
He added, “This collaboration reflects how we envision the future of loyalty, dynamic and seamlessly integrated into real experiences. We believe Ascott Star Rewards can be present in those unforgettable moments, and the Java Jazz Festival is the perfect stage to make that vision a reality.”
To complement the festival experience, The Ascott Limited is offering stay packages at several of Ascott’s Jakarta based locations, including Ascott Kuningan Jakarta, Citadines Sudirman Jakarta, Vertu Harmoni Jakarta, and Yello Harmoni Jakarta. These packages are designed to support a seamless festival journey, featuring Java Jazz Festival ticket access and convenient venue transportation, all in one offer.
For more information, visit discoverasr.com/.
The Ascott Limited – Indonesia
RDTX Place, 19th Floor
Jl. Prof. Dr. Satrio Kav. 3
T: (62-21) 5080 5202
F: 62-21) 5223737
discoverasr.com
