On 17 December 2025, Ashley Hotel Group officially opened its first clean-air concept property, Ashley NewAir Menteng. The establishment of this hotel marks as a direct response to the growing urban concerns while introducing a different way to stay in one of the capital’s most established districts.
In a city where air quality increasingly shapes daily routines, Ashley NewAir Menteng operates fully as a non-smoking building and is equipped with Blueair air purifiers across all areas, placing indoor air quality on equal footing with comfort and design. It reflects a broader change in hospitality expectations, where rest, health, and long-term liveability are no longer separate considerations.
Located in Menteng, the hotel answers to travellers who value centrality, with the neighbourhood’s reputation for order, greenery, and heritage, making it a fitting setting for a property that prioritises calm and clarity. Ashley NewAir Menteng is aimed at business travellers, families, and extended-stay guests who spend significant time indoors and are increasingly selective about the environments they inhabit.
The property houses 109 guestrooms across four categories, that range from Superior, Deluxe, Executive, and to Family Duplex (Mezzanine). The interiors draw on colonial architectural cues, softened by contemporary artistic elements, resulting in spaces that feel structured yet relaxed. Design decisions are closely tied to function, with layouts and materials chosen to support comfort, usability, and consistent indoor air quality.
Public spaces extend the same approach. Guests have access to an all-day dining area, a semi-indoor swimming pool, an integrated children’s playground, a gym, a laundry room, and a spacious lobby defined by warm colonial tones. The facilities are geared towards daily living as much as short stays, accommodating families and long-term guests.
Ashley NewAir Menteng operates under the tagline “A New Era of Clean-Air Stays in Central Jakarta,” signalling the group’s intention to recalibrate what urban hospitality can offer. Developed by Ashley Hotel Group, the property represents a strategic shift towards health-conscious accommodation within a dense metropolitan context.
Ashley NewAir Menteng
Jl. HOS. Cokroaminoto No.27, Gondangdia, Menteng, Central Jakarta
+6221 39706100
ashleyhotelgroup.com/ashley-newair/
