The fifth edition of Vasa Wedding Fair concluded on 8 February 2026 at the Grand Ballroom of Vasa Hotel Surabaya, presenting “The Museum of Love” as a three-day immersive wedding exhibition that opened new ways of engaging with idea of marriage through art, design, and lived experience.
The fair returned at a moment when wedding planning has become centred around couples seeking events that reflect personal values, emotional memory, and shared authorship. Vasa Hotel Surabaya hosted this wedding fair as a curated journey where visitors could move through stages of devotion, commitment, passion, and renewal.
More than 60 wedding professionals took part, spanning event organisers, decorators, photographers, videographers, bridal designers, tailors, jewellers, and specialist vendors. Alongside consultations and planning support, the fair offered tangible incentives for couples, including wedding benefits valued up to IDR 100 million, from accommodation privileges and suite experiences to venue usage and complimentary services for ceremonies and documentation.
The creative direction was realised through collaboration between Love Strings and Optimus as event organisers, Nuansa as creative conceptor, D’factory as animator, and Lasika as immersive experience designer. Together, they guests through themed “islands,” each representing a chapter of love. Sacred Roots explored beginnings through botanical installations, Emerging Path introduced transition and growth, Carved in Time reflected commitment through classical forms, and Art of Desire channelled passion with dramatic lighting and texture. Whimsical Realm softened the journey with playful surrealism, while the LX Area invited direct interaction through responsive LED environments. Boundless Form proposed openness and transformation through contemporary sculpture, before Blossom Eternal closed the experience with a modern interpretation of Chinese cultural symbolism centred on harmony and renewal.
Visual storytelling extended beyond the exhibition floor through décor and fashion presentations curated by Daydreaming, with campaign imagery by Rabel Films and Pictura. Bridal and formalwear contributions came from Lily Sasongko Couture & Bridal and Wong Hang Tailor, while Flos Decor, Sparkle Orchestra, and Cherry Jessica supported the atmosphere through spatial accents, live music, and makeup artistry. The fair also featured a Wedding Runway Series, presenting bridal and evening collections across two afternoons, and opened formally with a ballet and violin performance that set a restrained, theatrical tone.
Visitors left with more than references and contacts. The fair offered a framework for thinking about weddings as layered experiences shaped by intention, collaboration, and time. With the scale of interest and the breadth of creative partnerships seen this year, expectations are already forming around how future editions might continue to evolve this approach. Couples planning ahead would do well to keep an eye on what comes next from Vasa’s wedding programme!
