Hirofumi Kojima, Creative Director of Atmos. Photo courtesy of Atmos Indonesia/NOW!JAKARTA

Jakarta Sneaker Society must be familiar with Atmos, Japanese retailer for sneakers and streetwear where the fans are used to travel there for sneaker hunting. Now, without travelling abroad, Atmos sneaker collection including their rare pieces is available in Jakarta with the recent opening of its flagship store at Plaza Indonesia.  

After receiving an enthusiast reaction from Indonesian fans during Urban Sneakers Society (USS) last year, the headquarter has seen the rising sneaker culture in Indonesia which led to the opening of its premium concept store in the luxurious shopping centre in downtown Jakarta. 

Designed in premium style with futuristic design, the shopping experience at Atmos Indonesia will give consumers unlimited access to limited edition sneakers from Nike, Adidas, Puma, Asics, Vans, and other brands. One may discover the specific collection including Nike Air Force 1, Nike Air Fear Of God, Nike x Off White Vapor Street. Adidas Yeezy 700, and Adidas x IvyPark.

NIKE AIR MAX 1 CNY Longevity 2020 “ASIA EXCLUSIVE”. Photo courtesy of @atmos_id/NOWJAKARTA

MRA Group and 707 Group established a partnership to bring the famous brand Atmos to Indonesia which has officially opened for the public since 1 February. Consumers also get to have an online buying experience on the official website atmos.co.id providing a list of sneakers and streetwear brands beside at its offline store.

President director of Atmos Indonesia, Marcel Lukman wants to build a sneaker culture in Indonesia through a collaboration project “The spirit of Atmos is always based on collaboration and we want to do it here in Indonesia,” Lukman said.  

At the launching event, Atmos Indonesia has collaborated with Indonesian muralist Darbotz to produce exclusive toys which will be followed with an upcoming collaboration with the homegrown creative community.  

In line with the rising trend of urban luxury fashion, sneakers’ culture has surged in the last few years. The presence of the first Amos store in Ura-Harajuku St, Tokyo is one of the early adopters of this culture where Hidefumi Hommyo, the founder of Atmos, has gained successful business by extending the retail stores in Osaka, New York City, Seol, and Thailand. 

“We start from research to know about the culture in other places, no exception with Jakarta. Then, we try to combine it with the current tren. The collaboration has to have storytelling and have a connection with the local culture. This process, for me, that I think make Atmos is a unique character with the result that is awaited by the fans,” Hirofumi Kojima, creative director of Atmos said. 

Follow Atmos Indonesia on social media @atmos_id or visit the website on atmos.co.id


Plaza Indonesia, Level 2
Jalan M. H. Thamrin Kav. 28-30
T: +62 857 22 505 909
IG: @atmos_id

Rintang Azhar

Rintang Azhar

Rintang is a previous staff writer for NOW! with experience in hard news and lifestyle journalism. He specialises in art, design, culture, fashion, environmental, and urban issues.