Jakarta welcomed a thoughtful addition to leadership literature on 7 April 2026 with the launch of The Art of Caring Leadership at the Alex Tilaar Learning Center. The book, written by Ade Noerwenda, offers a fresh perspective on leadership in an era of complexity, placing care at the center of trust, workplace culture, and organizational performance.
Drawing on more than thirty years in hospitality—including senior roles with Accor across Indonesia, Malaysia, and Singapore, and her tenure as Chief Operating Officer at Ashley Hotel Group—Ade presents leadership as a dedicated practice of presence. She shares that true leadership is centered on who grows alongside the leader, shifting the focus toward collective development. Rather than a technical manual, the book unfolds through narrative and reflection, weaving together lived experiences, cross-cultural learning, and hospitality practice.
To translate these reflections into action, Ade introduces the CARE framework (Curiosity, Attentiveness, Responsibility, and Elevation) as a practical compass for those looking to anchor their influence in empathy. The work is supported by a foreword from Professor M. Baiquni, Chair of the Council of Professors at Universitas Gadjah Mada (UGM), who describes the book as a reflection born of living these values in real-world settings. Professor Baiquni emphasizes that this approach helps build harmonious work ecosystems where belonging and humanity serve as the pillars of sustainable growth.
In a professional landscape where trust and employee engagement are frequently tested, Ade’s insights provide a timely strategy. She presents caring leadership as a strategic force that impacts team loyalty and organizational stability. While rooted in executive experience, the book is written for anyone in a position of influence, suggesting that the principles of support and shared growth are as effective in the boardroom as they are in everyday life.
For purchasing The Art of Caring Leadership, please connect via +62811 9882 717 (WhatsApp)
