You’re never too young to enjoy quality timekeeping, and Flik Flak by the Swatch Group is proof that even children can benefit from the brand’s innovative design and functionality.

Flik Flak is a watch brand dedicated to the timekeeping needs of children’s watch with quality and design comparable to any adult watches. Created in 1987, the brand was the first to introduce the concept of teaching the time, and has since become the world’s best-selling children’s watch. 

The brand’s signature mascots, Flik and Flak are an energetic brother and sister pair that lead busy lives of helping kids everywhere to tell the time. Their main personality include punctuality, creativity and an outgoing spirit, and these are reflected in the uniqueness of Flik Flak products that are always inspired by time, fashion and high appeal to children’s tastes. 

One of Flik Flak’s product lines that flawlessly rocks these endearing traits is the Vibes collection, highlighted as products that syncs with any cool kids’ sense of groove. The collection is made up of four Swiss made watches bearing the exact quality that you’d expect from the Swatch Group. With their edgy appearance and easy access to reading the time, these pieces are designed to resonate with children’s sense of style. 

From the four pieces in the collection, POPINK calls out to the singers within with a microphone and keyboard printed on the strap ready to help any young performer shows off their stage persona. It comes with a digital printed dial complemented by a transparent pink plastic case.


Bringing in the dramatics to induce moody moments with its pitch-black strap background decorated with stars and an electric guitar; everything here spells rockstar! The little rising star moves freely knowing the watch is water and shock resistance, allowing any kind of stage antics to be performed without worry.


This watch guarantees to get its wearer throw all kinds of shapes expressively. The deep blue strap and case, offset by neon green and orange touches, will have them feeling the beat of the times, while the star-studded bezel is always up for a spin. 


This type is a tribute to those in tune with the electronic side of music, spinning tunes like a proper DJ and constantly feeding the any playtime with fun. Electric blue and purple turn up the volume in terms of appearance, with a white hour hand that stands out, as any sprouting entertainer should be.

Every Flik Flak watch comes with quality synonymous with their renowned parent, the Swatch Group. Notable features your kids can count on include materials guaranteed to be safe for the young skin, a solid, shock and water-resistant housing that ensures the safety of its Swiss made watch movement, machine washable 40 degrees Celsius and a new and improved Swiss quart powering each piece.


NOW! Jakarta

NOW! Jakarta

The article is produced by editorial team of NOW!Jakarta