Swiss premium sportswear brand On has opened its largest store in Indonesia at Plaza Indonesia, bringing the brand closer to Jakarta’s growing community of runners and active-lifestyle enthusiasts.
Located in the heart of the city, the two-storey store is designed to be more than a place to shop. On hopes it will become a meeting point –or a second home –for runners and others who enjoy staying active.
Spread across Levels 2 and 3 of Plaza Indonesia, the store offers a selection of footwear, apparel and accessories for running, training, outdoor activities, tennis and everyday movement. The range reflects the way many people live today, moving between exercise, work, travel and social activities throughout the day.
The interior combines On’s clean Swiss design with inspiration from Indonesia’s natural landscape. Dark lava stone and deep red textures bring a sense of the country’s volcanic landscape, while aluminium walls and simple architectural lines reflect the brand’s modern aesthetic. Rattan-inspired details add a warmer, local touch to the space.
The new store also puts community at the centre of the experience. From 20 September, On will host community runs, athlete-led sessions and other activities focused on movement. These programmes are open to experienced runners as well as those who are just beginning their active-lifestyle journey.
“The opening of our Plaza Indonesia store represents a major milestone in our journey with Indonesia. We are committed to inspiring more people here to move, explore, and Dream On,” said Rebecca Cai, On’s Chief Global Markets Officer.
Founded through running, On continues to grow beyond the sport, bringing together performance, design and a growing community of people who simply enjoy moving.
On Store
Plaza Indonesia, Level 2 and 3
JL. M.H. Thamrin Kav. 28-30, Jakarta
on.com
