Ascott Indonesia pulled off a spectacular six-day extravaganza with their ASR (Ascott Star Rewards) Festival 2024, marking a vibrant celebration of their 40th anniversary. Held from 4 – 9 June at the Laguna Atrium in Central Park Mall, Jakarta, the festival drew in over 4,000 visitors, setting a new benchmark for brand showcases and earning a spot in the Museum Rekor Dunia Indonesia (MURI) for their eco-friendly initiative.

Dubbed “The Unlimited Discovery,” the ASR Festival 2024 featured an impressive lineup of Ascott Limited Indonesia’s hospitality brands. From the luxurious Ascott and Somerset to the trendy Yello and Pop! Hotels, the festival offered something for every traveller. Exclusive deals, room rate promotions, and bundled packages with airline tickets were the highlights, attracting enthusiastic guests, owners, partners, and associates.

Philip Barnes, Country General Manager for Indonesia, expressed his delight, saying, “The overwhelming enthusiasm from our guests, owners, partners, and associates underscores the festival’s importance and success. This year’s ASR Festival will undoubtedly bolster our presence in Indonesia and across Asia. A heartfelt thank you to everyone, especially our associates and media partners, who have supported Ascott’s 40-year journey.”

Visitors were treated to a smorgasbord of exclusive deals and thrilling activities, including hotel voucher discounts of up to 70%, bundle deals with airline tickets, flash sales, daily door prizes, live performances, F&B booths, interactive games, and enlightening talk shows. Thematic booths from various Ascott Limited brands added a dash of flair and fun to the event. As a cherry on top, the top buyers at the ASR Festival scored a round-trip flight ticket and a luxurious 3-day, 2-night stay at one of Ascott’s properties in Java and Bali.

In a nod to sustainability, the festival also featured the “Unlimited Wishes” environmental awareness movement as part of the Ascott CARES initiative. This campaign spanned 87 Ascott Limited Indonesia properties and clinched a MURI record on World Environment Day (June 5) for crafting the most recycled paper from hospitality companies—2500 sheets, to be exact.

Irene Janti, Country Director of Marketing and Branding for Indonesia, happily remarked, “Thank you to Museum Rekor Dunia Indonesia for this incredible recognition. This achievement reflects our commitment to sustainability and environmental stewardship. We extend our gratitude to our guests and everyone who participated in this initiative.”

ASR (Ascott Star Rewards) loyalty program sweetened the entire deal, offering customers perks like bonus points, early check-ins, and late check-outs. 

For more information, visit Discover ASR and follow @discoverasrindonesia on Instagram. 

NOW! Jakarta

NOW! Jakarta

The article is produced by editorial team of NOW!Jakarta