In 1908, Brother International Limited Japan made its mark in Japan as a sewing machine corporation. Following a period of successful growth, the company then expanded to the United States of America, where it established a regional sales company. Soon, Brother extended its wings in Europe, Australia, Taiwan, Vietnam and other Asian countries, before eventually establishing a sales company in Indonesia, PT. Brother International Sales Indonesia, in April 2009. Since then, Brother Indonesia has become a firm leader in business IT peripherals.
Focusing on a ‘Customer-First’ approach, with bold and prime commitment to always put customer satisfaction first, Brother is determined to introduce innovative products and to always be at the customers’ side. In indonesia, where Brother products are widely used by a variety of users, from households to corporations, from sewing machines to label printers, printers and scanners, the company holds a competitive advantage by owning a good reputation in technology, durability, after-sales service and warranty. As it continues to build on its strength, Brother now looks forward to expanding its business throughout the country.
To serve its business clients in Southeast Asia, Brother now runs entreprising showrooms that serve as a center for regional solutions, intelligently designed to meet their needs in every way. There, holistic solutions prints and drawings are well integrated into corporate IT networks, in an effort to increase productivity and reduce maintenance costs.
Along with its business commitment, Brother Indonesia also strives to maintain professional business ethics and responsibility, as well as creating sustainable environment. In 2002, Brother became the first printer company to be awarded with TCO certification—an internationally recognized standard for excellence in ecology, energy, emissions and ergonomics—for its user-friendliness, safety and eco-friendliness. Just recently, Brother Indonesia received a certication in ISO 14000:1 and was awarded as one of the Most Valued Brands in 2016.
In keeping with those achievements, Brother has now set a series of guiding concepts to outline its engagement and plans in promoting sustainable environment. They are:
- REDUCE (REDUCE) by recycling waste materials,
- REUSE (USE BACK) product waste material,
- REFUSE (REJECT) buying products that are not environmentally friendly,
- REFORM (RESHAPE) materials and reuse,
- RECYCLE (recycle) rather than throwing.
Brother machines are environmentally friendly, set according to the compliance guide of Restrictions of Hazardous Substances (RoHS), which limits the use of hazardous substances such as lead, mercury and cadmium in our manufacturing process. Moreover, our machines are also labeled Save Energy, which means they use less power, and hence, less carbon footprint.
“As much as you are present for us, we want to be present for you.” – Chris Surya Sudjianto, Marketing Manager PT. Brother International Sales Indonesia.