Club Med closed 2025 with stronger business volume, higher occupancy and continued demand for its premium all-inclusive resorts, setting the stage for a wider expansion programme that includes new openings in South Africa, Malaysia, Thailand, Canada, Italy, Oman and Indonesia. For Indonesian travellers, the announcement points to a broader choice of holidays, from familiar island escapes in Bali and Bintan to ski trips in Japan and a future North Sulawesi resort in Manado.
The global travel group reported business volume of €2.22 billion in 2025, up 4% from the previous year, despite a macroeconomic and geopolitical climate that has made long-haul travel planning less predictable. Its operating margin also improved year-on-year, while average daily rate rose 5% to €241, supported by the brand’s premium positioning.
Club Med welcomed more than 1.4 million guests worldwide in 2025. Its average room occupancy reached 75.8%, an increase of 1.8 percentage points from 2024. The brand’s mountain resorts recorded 10% business volume growth, while sun resorts grew by 4%. Its Exclusive Collection, the brand’s luxury range, rose by 5%.
The figures point to a travel market that remains willing to spend, provided the offer feels complete. Club Med’s all-inclusive model continues to play into that demand, particularly for families and groups that want accommodation, dining, activities, childcare, sports and entertainment arranged under one package.
In East, South Asia and Pacific, Club Med recorded stronger regional momentum. Business volume in the ESAP region grew by 13% year-on-year, with more than 300,000 guests welcomed across 10 resorts. The mountain portfolio across Japan, China and the European Alps grew by over 21%, while Club Med 2, the brand’s French sailing yacht, saw a 20% increase.
For Indonesia, the growth is especially relevant as winter travel becomes a stronger part of the outbound market. Club Med noted rising interest among Indonesian travellers in ski and snow holidays, with Japan emerging as a key destination for winter sports. At the same time, its resorts in Bali and Bintan continue to attract loyal guests seeking closer island holidays.
Bruno Courbet, Country Director of Club Med Thailand, Indonesia, India and New Markets, said the Indonesian market is showing interest in both types of travel. “We’ve seen incredible loyalty to our Indonesian resorts like Bintan and Bali, but the travel landscape is evolving. There’s a clear surge in ski and snow trends among Indonesian travellers, with Japan becoming a top destination for winter sports,” he said.
He added that Club Med’s 2026 focus will include snow destinations as well as short-haul island resorts, alongside the brand’s upcoming expansion into North Sulawesi with Club Med Manado.
Rachael Harding, CEO of Club Med ESAP, said 2025 reflected the continued strength of the brand during its 75th anniversary year. She described Club Med’s next phase as one centred on innovation, multicultural hospitality and sustainable, high-value growth, while continuing to develop its “l’Esprit Libre” experience for modern travellers.
The announcement also arrives as Club Med identifies three travel trends shaping the next 12 months across the region.
The first is the rise of the “whycation”, where the purpose of the trip matters as much as the destination. Travellers are looking for holidays that offer stronger personal value, whether through time in nature, family connection, local excursions or learning a new skill. For Club Med, this fits naturally into a resort format where guests can move from sports to dining to children’s activities without building each part of the itinerary themselves.
Sports tourism is another major focus. Travel is increasingly tied to active participation, from padel and tennis to running trips, ski holidays and major sporting events such as the Olympics and World Cup. Club Med positions itself as a sports-led hospitality brand, with more than 20 included sports across its resorts. In 2025, the company launched the first Club Med Padel Cup across the ESAP region, with a second edition scheduled for 2026.
The third trend is “Hushpitality”, a term used by the brand to describe low-friction, sensory-led travel that reduces planning fatigue. The idea is simple enough: guests want fewer decisions to make once they arrive. Dining, childcare, sports, entertainment and daily activities are folded into one structure, allowing the holiday to feel organised without the guest having to manage every detail.
Club Med’s expansion pipeline reflects those shifts. Club Med South Africa Beach & Safari is scheduled to open in July 2026 on the Dolphin Coast, combining a beach resort with the brand’s first Surf School and an 80-room safari lodge in the Hluhluwe game reserve.
Club Med Borneo in Malaysia is expected to open in November 2026. The 400-key resort, located around 90 minutes from Kota Kinabalu International Airport, is planned as the brand’s first large-scale BREEAM-certified beach resort in Asia Pacific and will include an Exclusive Collection Space.
Further openings are planned for 2028, including Club Med Koh Samui in Thailand, Club Med Tremblant in Canada, Club Med San Sicario in Italy and Club Med Musandam in Oman. The Koh Samui property will be Thailand’s first Exclusive Collection beach resort for the brand, while Tremblant and San Sicario extend Club Med’s mountain resort portfolio in North America and Europe. Musandam will bring the brand to Oman’s peninsula landscape, with 300 rooms and activities spanning water sports, wellness and cultural experiences.
For Indonesia, the key future opening is Club Med Manado, planned for 2029. Located in North Sulawesi, the resort is positioned as a gateway to the region’s marine biodiversity and cultural heritage, strengthening Club Med’s presence in the country after Bali and Bintan.
The 2025 results give Club Med a firmer base for its next phase of growth. Its expansion strategy suggests a brand leaning into two clear demands at once: high-value all-inclusive holidays and destinations that give travellers a stronger reason to go. For Indonesia, that means more routes into Club Med’s global portfolio and, by 2029, a new domestic resort that brings North Sulawesi into the brand’s regional map.
