Faber-Castell, one of the world’s largest and oldest manufacturers of pens, pencils and other office and art supplies, is also an established brand in Indonesia. Despite technology advances, stationery and drawing equipment manufacturers such as Faber-Castell still maintain their place in the market. Moreover, over the past two years, colouring emerged as a popular pastime overseas, where most people tend to draw as a way to relax and overcome stress, and because art has always been part of human civilization when it comes to expressing one’s feelings.
With such a strong base, Faber-Castell International Indonesia recently opened its first store at the strategically located Plaza Senayan, aiming to become the first art store that also offers a lifestyle experience. Following a boutique concept, it is a home for Faber-Castell’s fans and customers, where they can find various products, including the newest and limited editions that may be unavailable in other stores. Here, customers can also engage directly with the people behind Faber-Castell, giving insight and feedback on what they need.
For Faber-Castell, the opening of the store is part of its commitment to develop art communities in Indonesia together with its consumers. According to Managing Director Faber-Castell International Indonesia, Yandramin Halim, Faber-Castell employs its own artists, who reach out to the art communities in Indonesia and regularly communicate with them through workshop or other events.
Faber-Castell offers a vast range of products ranging from children’s drawing stationery to professional art needs, as well as special hampers. Headquartered in Stein, Germany, Faber-Castell operates 14 factories and 20 sales units across the globe.
