Premium shoes label Mario Minardi celebrated the first anniversary of its second flagship boutique at Lotte Shopping Avenue Mall, Jakarta. During the anniversary at the one-stop-shopping store, the label was showcased as high-quality footwear that features stylish, urban shoes. In addition, the winners of the Mario Minardi Perfect Pairs programme were announced.

For the Mario Minardi Perfect Pairs programme, the label partnered up with watch retailer InTime Indonesia and prepared a pair of luxury watches worth IDR 50,000,000 as prize.  

The anniversary also featured a live shoes painting session in order for the visitors to directly witness the process of making Mario Minardi’s shoes. The session also included the process of shoes tattooing for the first time in Indonesia. Both processes are unique to Mario Minardi’s specialization in making high-quality leather shoes.

Mario Minardi Lotte Shopping Avenue boutique offers the latest innovations foot measurements with the help of a 3D Scanner, through which customers will receive their correct foot and shoe size according to their dimensions and foot structure.

Sari Widiati

Sari Widiati

Sari has been an arts and culture enthusiast for many years. She has written extensively on the arts, travel, and social issues as Features Writer at NOW! Jakarta.