In a heartfelt initiative, PT Map Boga Adiperkasa Tbk (MBA) takes part in the global Pink October campaign, dedicated to raising awareness about breast cancer. For the second consecutive year, MBA, encompassing renowned brands such as PAUL, Cold Stone Creamery, Genki Sushi, GODIVA, Krispy Kreme, Pizza Marzano, and Subway, collaborates with Lovepink, a non-profit organisation founded by breast cancer warriors and survivors. Together, they are making significant strides in educating communities and supporting those affected by breast cancer.
As part of this campaign, the participating brands are introducing special Pink October products. PAUL is offering the Rose Lychee éclair, Raspberry Gourmet Macaron, Large and Regular Raspberry Macarons, and Raspberry Macaron Frappé. Cold Stone Creamery introduces the Pink Rose Ice Cream, while Genki Sushi features the Spicy Tuna Mayo and Sushi Blossom. GODIVA is showcasing a bundle of Matcha Tiramisu Parfait & self-treat. Krispy Kreme brings back the Pink Doughnut, and Pizza Marzano presents the Pizza Wrap series. Even Subway is contributing with its Tuna Mayo Wrap.
It is important to note that a percentage of the sales from these special Pink October products will be donated to Lovepink, who will use it for their programs, namely the free ultrasound checks for 10.000 women to detect early signs of breast cancer. By indulging in these delectable treats, patrons not only satisfy their taste buds but also contribute to a noble cause.
Anthony Cottan, as President Director of PT Map Boga Adiperkasa Tbk, expressed the company’s commitment by stating, “Breast Cancer Awareness Month gives us an opportunity to make a meaningful impact in the fight against breast cancer. At our company, we’re proud to support Pink October by engaging our employees and customers and collaborating with Lovepink – which of course emphasises the same goal.”
In Indonesia, awareness about breast cancer, its risk factors, and the importance of early detection remains relatively low. Madeline Mutia, Founder of Lovepink, highlighted the significance of collective efforts, stating, “Your support empowers us to reach out to many women and provide them with the care they deserve. Together we’re making a difference, spreading awareness, and working towards a future where breast cancer is no longer a silent threat.”
MBA’s Pink October campaign stands as a testament to the power of unity and compassion. Join this movement, savour a delightful treat, and contribute to a cause that can help countless lives.