When it comes to fine spirits, traditions are often revered, but the art of innovation is celebrated just as much. One of the world’s oldest and most distinguished cognac houses, Martell, is bringing tradition and innovation together with their Martell Noblige Bespoke Cocktails. By collaborating with renowned mixologist Bule Mirwansyah, they’re rewriting the rules of how cognac is enjoyed, merging timeless craftsmanship with bold, modern experimentation.
At a recent event in Jakarta, Martell unveiled its Bespoke Cocktails series, showcasing the versatile potential of Martell Noblige—a cognac that’s already making waves among Asia’s top mixologists. Launched just a year ago, Noblige challenges the traditional notion that cognac must be sipped neat. Its rich yet balanced flavor profile, with notes of pear, prune, and fine-grained oak, offers endless possibilities for cocktail enthusiasts.
Amaury Firino Martell, a 9th-generation member of the Martell family, eloquently summed up the brand’s vision: “With Noblige, we celebrate our rich heritage by inspiring a new era of cognac creativity.” His words echo the house’s commitment to honoring its 300-year legacy while embracing sustainable practices and encouraging innovation.
Alexandre Combescot, Martell’s Global Brand Ambassador, highlighted Martell Noblige’s versatility, noting how it resonates with a younger, adventurous audience– from a seasoned connoisseur to a curious newcomer, Noblige entices both equally.
This sentiment is shared by Bule Mirwansyah, a leading mixologist from the UNION Group. He described Noblige as a game-changer: “Its fruity and woody character allows me to reimagine cognac into new drinking experiences.” For him and other mixologists across Asia, Noblige represents an opportunity to push boundaries and craft cocktails that defy convention.
Among the standout creations in the Bespoke Cocktails series is the “Noblige Coffee.” As global coffee culture continues to grow, this cocktail marries the rich, oaky notes of Noblige with the bold flavors of Indonesia’s signature coffee beans. The result is a drink that’s both invigorating and indulgent.
Another highlight of the series is “Between the Martell,” a cocktail that embodies the intricacies of fine mixology. Crafted with precision and flair, this creation invites drinkers to explore new dimensions of cognac enjoyment.
Martell Noblige Bespoke Cocktails bridges the gap between timeless tradition and contemporary tastes, Martell is redefining what it means to enjoy cognac. These cocktails encourage both mixologists and consumers to explore, create, and savor.
