Danish furniture brand HAY extends the market to Indonesia by launching interior, home decor, and accessories product in Jakarta. Brought to Indonesia exclusively by BWI, HAY will be the new option for people who look for furniture which have good taste in design, art, and fashion those like simplicity in its purest form.

Next month, Indonesians will be able to attend HAY Pop-Up Store and get the chance to purchase the product at Pacific Place Jakarta from December 1 to December 8, 2017. HAY’s whole range of furniture including chairs, sofas, tables, lamps, and bookshelves, will be on display for all to see, alongside with number of its accessories. Office, bath and kitchen accessories will be available to purchase on the spot, along with an array of textiles, pillows, and HAY’s Kaleido line.

As the designer team strive to produce the perfect item, HAY also embraces space, new technology, and society in order to understand more about modern life and how their products could enhance home living. HAY excels in combining the worlds of architecture and fashion – bringing together the statics of the former and the dynamics of the latter. In Indonesia, HAY team invite social media influencer and fashion blogger, Anastasia Siantar and Ketrin Agustine to represent the brand in the country.

HAY was founded by Danish designer couple Rolf and Mette Hay in their hometown of Copenhagen while working as employees for a Danish furniture company. Sharing the same vision, they partnered up with businessman Troels Holch Povlsen and formed HAY in 2002. With an ambition to bring back the innovative greatness in Danish furniture design of the ‘50s and ‘60s to contemporary fixtures, their goal involves crafting the most exquisite and immaculately designed furniture and making them available to everyone everywhere at an affordable price.

HAY’s collection are created from collaborations with some of the world’s most talented designers that have worked hand in hand with HAY design team such as Ronan and Erwan Bouroullec, Hee Welling, Scholes & Baijings, Stefan Diez, and Inga Sempé. Currently operating in more than 50 countries across the globe, its flagship emporium HAY House can be found in central Copenhagen. HAY also runs HAY Mini Market, which is a bazaar that focuses on small accessories such as dishcloths, nail clippers, and many others.

Rintang Azhar

Rintang Azhar

Rintang is a previous staff writer for NOW! with experience in hard news and lifestyle journalism. He specialises in art, design, culture, fashion, environmental, and urban issues.