Prepare for an unforgettable experience at the ASR Festival, happening from 4 to 8 June 2025 at the Laguna Atrium, Central Park Mall Jakarta. From The Ascott Limited – Indonesia, it’s a once-in-a-year opportunity to unlock incredible savings and immerse in a world of exciting possibilities.
Carrying the theme of “Live the Journey,” ASR Festival 2025 reaffirms Ascott’s commitment to supporting domestic tourism, while encouraging the public to realise their dream holiday destinations with Ascott accommodations. Aligned with World Environment Day, the festival reflects Ascott CARES values, which also includes the ASR Roadshow visiting Bandung and Bali with various outreach measures like office-to-office engagements, pop-up booths in shopping centers, and school visits ahead of the main event.
Enhancing this year’s festival is the participation of Ascott properties from across Southeast Asia, offering visitors a diverse brand portfolio to choose from. During the event, guests can explore themed booths by each Ascott brand, take part in interactive activities, and enjoy happy hour promotions with discounts up to 70%, along with workshops, musical performances and talk shows.
Moreover, a talent competition titled “Discover the Star – Kid Singing Competition” will be held, open to children aged 6 to 12 years. Ten grand finalists will have the opportunity to perform on the ASR Festival 2025 main stage and compete for a total prize pool of IDR 12 million.
Philip Barnes, Country General Manager of The Ascott Limited – Indonesia, shared their delight for ASR Festival’s return this year. “This festival allows us to engage more closely with the public while contributing to the growth of domestic tourism. By offering a range of accommodations that are both accessible and aligned with today’s travel needs, we hope more people are inspired to plan their dream journeys with Ascott,” he explained.
Don’t miss Ascott Indonesia’s ASR Festival 2025 – where attendees can truly Live The Journey. In addition to exclusive deals and vibrant entertainment, the festival doubles as a great opportunity to sign up as and enjoy the benefits of being an Ascott Star Rewards (ASR) member.
For more information, visit discoverasr.com/asr-festival-2025 and follow @discoverasrindonesia on Instagram.
