Indonesia-based hospitality management company, Artotel Group, recently announced a pivotal strategic alliance with Thailand’s Absolute Hotel Services, through which company will expand into each partner’s region of operations.

Under this partnership, Artotel Group will extend its international presence by introducing their Otelart properties, a signature global identity, to Thailand and Laos. These properties will operate under the licensure of Absolute Hotel Services. At the same time, Absolute Hotel Services, which has several hotels in Bali, will introduce its U Hotels & Resorts, Eastin Hotels, and Eastin Grand Hotels brands to multiple destinations across Indonesia.

“This marks an exhilarating chapter in Artotel’s journey. We are thrilled to embark on this path alongside Absolute Hotel Services, leveraging our shared spirit, identity, and dedication to redefining hospitality. With two formidable partners hailing from vital Asian markets, we are primed to make a lasting impact.” Erastus Radjimin, the Founder & CEO of Artotel Group revealed his excitement for this expansion beyond Indonesia’s borders. 

While from the Absolute Hotel Services side, Jonathan Wigley, the Founder & CEO, explained, “This collaboration is a statement of the synergy between complementary brands, operating in complementary markets, sharing a parallel DNA and company culture. Together, we are poised to create unparalleled guest experiences that seamlessly blend innovation, culture, and luxury.” 

Thus, through this alliance, Indonesia’s homegrown brand will be able to share its unique take on hospitality with new markets in the region. With the collaboration, the parties will jointly engage with developers to identify and seize market opportunities that align with their brands. The collective efforts of these powerhouse are poised to introduce fresh and transformative concepts to the hospitality landscape, enriching guest experiences and cultivating sustainable growth. 

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NOW! Jakarta

The article is produced by editorial team of NOW!Jakarta