Following a successful campaign, ‘Art in a Cup’ last year, Starbucks Indonesia continues its commitment to coffee farmers in the country with a new programme.This year, proceeds from the sale of ten cups of seasonal coffee—the equivalent of one coffee tree—will be donated to coffee farmers in Bali.
Last year, 330,000 coffee trees were donated to 18 coffee farming communities in Sumatra. From 5 March to 6 May, coffee lovers can contribute to this campaign by purchasing spring edition beverages such as New Cascara Macchiato, the New Matcha Azuki Blossom Crème Frappuccino blended beverage, and the all-time favourite Iced Caramel Macchiato.
“With our Art in a Cup beverage line, we aim to give our customers yet another way to celebrate modern flavours and finest ingredients perfectly balanced with Starbucks signature espresso roast while honoring our commitment to coffee farmers in Indonesia”, said Anthony Cottan, Director, Starbucks Indonesia.
Starbucks Indonesia has been using Sumatran coffee for many years now. With the recent opening of its Starbucks Dewata Coffee Sanctuary in Bali, the company has expanded its development programme to partners on the island.
Surip Mawardi, Head Agronomist at Starbucks Farmer Support Centers (FSC) helps Starbucks to educate and increase the quality of coffee in Sumatra as well as in Bali. According to Mawardi, Bali has a challenges to develop the best quality of coffee in the region. Farmers still have limited supply of high quality beans. He also noted that Bali—which owns specialty beans, Kintamani and Pupuan—still frequently comes up with a lower price compared to Sumatran coffee.
Through Starbucks FSC, farmers will receive training on how to produce high quality Arabica beans. It will provides resources and expertise that can help lower their cost of production, reduce pests and disease, improve coffee quality in line with the Coffee and Farming Equity (C.A.F.E.) Practices and increase the yield of premium coffees.
Mawardi added that Sumatran coffee farmers have been challenged with regard to ethical sourcing which they need to maintain in order to achieve the finest coffee beans. Farmers in Bali will also practice ethical sourcing by implementing quality control, transparency, trust,, social responsibility and environmental conscious parameters.
“More than 350 farming families received new coffee trees [in Sumatra] from the campaign last year. This coffee tree is grown according to Coffee and Farming Equity (C.A.F.E.) Practices to ensure it is ethically grown and sourced. It is heartening to see Starbucks commitment in helping coffee farmers through this campaign. I hope we could also improve Balinese coffee farmers”, Mawardi said.