Artotel Group has announced its collaboration with the United Nations Children’s Fund (UNICEF), marked by the signing of a cooperation agreement on 21 October 2025 at The Bimasena, Jakarta.
In line with UNICEF’s principles of ensuring that every child can grow, develop, and reach their full potential, Artotel Group is strongly committed to sustainable business practices and social responsibility. This collaboration focuses on health, nutrition, education, and child protection as a joint effort to create a better future for every child in Indonesia, regardless of their background or abilities.
Eduard Rudolf Pangkerego, Chief Operating Officer of Artotel Group, expressed his appreciation, “This collaboration is a very meaningful achievement and a significant milestone for Artotel Group as we are able to collaborate with an organisation under the United Nations (UN) after undergoing a series of direct assessments of our corporate governance from UNICEF headquarters in New York. In fact, our company is the only company from the Indonesian hospitality industry to be appointed by UNICEF.”
He added, “This collaboration also demonstrates Artotel Group’s commitment and consistency in managing each of its hotels, always taking into account environmental, social and governance factors that are oriented towards the company’s sustainability programme, The Art of Goodness. We believe that good business is business that provides tangible benefits and has a real impact on society.”
Ben Weatherley, Chief of Private Fundraising & Partnerships at UNICEF Indonesia, stated, “We welcome the partnership with Artotel Group, which demonstrates private sector leadership in supporting children’s rights. Together with Artotel Group, we want to inspire more companies in Indonesia to invest in the future of children, because every child deserves equal opportunities to grow and develop.”
More than just a hospitality business, Artotel Group strives to inspire its employees, guests, and partners to take small steps towards a larger movement in support of the future of Indonesian children. Indonesia is known as the most generous country in the world according to the World Giving Index, and this spirit of generosity is also part of The Art of Goodness, giving kindness in the simplest and most limitless ways. Through its collaboration with UNICEF, Artotel Group wants to make it easy for anyone who wants to contribute voluntarily to support UNICEF’s work in Indonesia.
Together, Artotel Group and UNICEF are ready to make this collaboration a symbol of hope and commitment to creating a positive impact through the hospitality industry across its hotel network, for a better future for Indonesia, particularly its tourism industry.
