Citadines Sudirman Jakarta and Citadines Gatot Subroto Jakarta took part in Citadines Global Brand Activations 2025, a worldwide August-September initiative under the theme #activ8YourWay. At the heart of this campaign is Activ∞ (pronounced “activate”), a brand signature that inspires guests to stay active not only physically, but also socially and mentally.
With the global message “activ∞ the streets with Citadines, one run at a time!”, properties across the world were encouraged to reinterpret the joy of movement through their own unique energy and location. In Jakarta, this message came to life through a series of activities by both properties such as CitaBurn: Run to Fight, a high-energy body combat session; CitaNature: Walk to Connect, a mindful walk through Habitat Park; CitaSmash: Community on Court, a lively padel gathering with the community; and CitaKick: Game On!, a friendly mini soccer experience.
The highlight of the programme is the CitaRun 5K Fun Run, a city run that invited participants to rediscover the streets of Jakarta in a dynamic and energising way. Organised in collaboration with CNR Indonesia and KYZN as coaching partners, CitaRun embodies the spirit of movement, exploration, and community at the core of Citadines’ identity.
By activating the city through movement and community, Citadines Sudirman Jakarta and Citadines Gatot Subroto Jakarta reaffirmed their commitment to staying relevant, forward-thinking, and centred around the evolving needs of modern travellers. This continues in October 2025, when both properties kicked off International Coffee Week with CitaArt: Brew & Beyond, a Tanamera Coffee-collaborated coffee-inspired art installation, followed by CitaMove: Coffee on The Go, where Citadines was an exhibitor at the Indonesia Coffee Festival on 10–12 October 2025 at NICE PIK 2.
The journey then continues with CitaLearn: The Coffee Journey, a hands-on coffee workshop at a local coffee shop, and concludes with CitaCraft: Coffee & Creativity, where people can explore Citadines Café coffee brewing fundamentals and join a creative workshop to create their own coffee candles.
“Through Global Brand Activations 2025, we aim to inspire not only our guests but also the wider community to embrace active living in fun, accessible, and meaningful ways,” said Hairil Mukhlis, General Manager of both Citadines properties. “From body combat to fun runs, every initiative reflects our brand philosophy of living the city to the fullest.”
Citadines Sudirman Jakarta
The Newton 1 at Ciputra World 2, Jl. Karet Sawah No.219, Karet Semanggi, Setiabudi District, Special Capital Region of Jakarta 12930
@citadinessudirmanjkt
Citadines Gatot Subroto Jakarta
Jl. Gatot Subroto Kav. 64 No. 177A, RT.9/RW.1, Menteng Dalam, Kecamatan Tebet, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12870
@citadinesgatotsubrotojkt
