ILLIYOON, the top Korean dermocosmetics brand under AMOREPACIFIC, has arrived in Indonesia with a complete range of product lines specifically designed as the optimal solution with dermatological benefits for Asian skin.
First launched in 2012 with its initial products of Total Aging Care, Ceramide Ato, and Red Itch Care, ILLIYOON began to break into international markets including Taiwan, Singapore, Malaysia, Japan, and the US. In June 2024, they officially entered the Indonesian market, amidst technological developments and the increasing consumer demand for their dermocosmetics.
Dermatologically tested through 40 years of research and skin-friendly formulation, the complete range of ILLIYOON products – from body moisturizers to total aging care – all use essential components with dermatologically tested formulations that are processed with modern technology for Asian skin health. The products are most suitable for outdoor families in maintaining their skin to be as healthily moisturized, radiantly hydrated and safely protected as possible from UV exposure and pollution.
At a media gathering at Txoko Jakarta on 8 November, ILLIYOON featured Dr.dr. Fitria Agustina Sp. DVE, FINSDV, FAADV as a specialist guest- with over a decade of experience, accolades, published medical journals and various active organizational board member positions. As a Dermatovenereologist, she shared her knowledge on topics such as the importance of healthy skin maintenance through safe, irritation-free top-quality products.
During this event, ILLIYOON also unveiled its primary best-selling product lines, including:
- Ceramide Ato – hypoallergenic, can restore skin’s protective barrier, and soothingly moisturize sensitive skin by soothing irritation. This face and body care product is suitable for oily, combination, and dry skin types, as well as for babies, which comes in various efficacies.
- Fresh Moisture – moisturizing and refreshing, smoothing skin texture, with Vitamin C, for oily but dry skin, non-sticky, fresh texture.
- Mild Easy Wash Sun Cream – sunscreen that is easy to rinse and clean, protects the skin, and lasts for 8 hours, low fragrance, vegan, moisturizing texture, large pump packaging suitable for the family.
- Stretch Mark Cream – capable of reducing stretch marks in just 4 weeks, unscented, 0 skin irritation index, suitable for pregnant women with stretch marks caused by weight gain due to pregnancy.
From 4 decades of research, ILLIYOON offers answers to Asian families’ particularly sensitive skin problems, safe for adults and children – even babies. Those in Indonesia interested can find ILLIYOON products at official drugstores in major city shopping malls, or through AMOREPACIFIC Daily Beauty Shop official stores at online marketplaces like Tokopedia and Shopee.
For more information, check their Instagram @illiyoon.indonesia.
