Starbucks Indonesia marked its 23 years of presence in the country with a powerful message: “Indonesia’s Pride, Going Worldwide.” From the lush highlands of Sumatra to the global coffee stage, the brand is highlighting how Indonesian coffee, culture, and talent have shaped the Starbucks journey and continue to inspire its future.
The anniversary celebration held at the new Starbucks store in Lippo Mall Nusantara on 14 May 2025, brought together key company leaders, partners, and coffee lovers to reflect on the remarkable growth of the brand and its Indonesian roots. Since opening its first store in Jakarta in 2002, Starbucks has expanded to become a beloved fixture in the local coffee scene, now employing over 4,000 partners across the country.
“This year, we’re not just celebrating our anniversary,” said Anthony McEvoy, CEO of PT Sari Coffee Indonesia, the licensee of the Starbucks brand in Indonesia. “We’re honoring the incredible journey of Indonesian coffee, a journey that has touched lives and landscapes here and around the world. Since Starbucks was first established in 1971 at Pike Place Market Seattle, the story of Indonesia has been closely intertwined with Starbucks because of Sumatran coffee. Until now, Starbucks has become the largest buyer of premium Arabica coffee from Indonesia, a real proof that we have brought Indonesia to the world stage” he added.
Starbucks’ connection to Indonesia dates back to the company’s founding in 1971, when Sumatran beans became a cornerstone of its global coffee lineup. Today, Starbucks is the largest buyer of premium Arabica coffee from Indonesia, sourcing beans from across the archipelago, including Aceh, Jambi, West Java, Sulawesi, and North Sumatra.
This commitment extends beyond commerce. Through initiatives like the Farmer Support Center in Berastagi, Starbucks offers training, agronomy support, and resources to local coffee growers, helping ensure the sustainability of Indonesian coffee for generations to come.
As part of its ongoing efforts, Starbucks announced that it will donate 50,000 coffee tree seedlings to farmers in North Sumatra this year. This builds on its broader commitment to sustainability, which has seen the company distribute over 500,000 seedlings nationwide to date.
The anniversary celebration also shined a light on Starbucks Indonesia’s impact across its three global pillars: People, Planet, and Coffee, emphasising more than 18,000 hours of community service that Starbucks Indonesia partners have, the Seed-to-Cup Experience Store in Bali offers immersive education about coffee’s journey from farm to cup, and the flagship locations like Starbucks Reserve Dewata and Starbucks Reserve Plaza Indonesia serve as coffee gateways, introducing both locals and tourists to the distinct flavors and stories of Indonesian beans.
“Every Starbucks store is a platform to showcase our shared pride in Indonesian coffee,” said Liryawati, COO of PT Sari Coffee Indonesia. “It’s not just about the beverage, it’s about culture, community, and sustainability.”
No coffee journey is complete without the baristas who bring it to life. Starbucks Indonesia proudly celebrated Gregorius Michael, winner of the 2025 Starbucks Indonesia Barista Championship, who created a special anniversary beverage inspired by Dawet, a traditional Indonesian drink. Meanwhile, Gorgeous Lord Immanuel, another standout Indonesian barista, is set to represent the Asia Pacific region at the upcoming Starbucks Global Barista Championship 2025 in Las Vegas. His achievement underscores the brand’s commitment to nurturing talent and elevating Indonesian professionals to the global stage.
Debut at World of Coffee Asia 2025
Starbucks also made its debut at the inaugural World of Coffee Asia 2025, held from 15 to 17 May 2025 at the Jakarta International Convention Center (JCC) Senayan. The Starbucks booth featured an immersive experience where visitors could trace the story of Indonesian coffee from bean to cup, explore sustainability initiatives, and enjoy handcrafted beverages at the exclusive Brewers Bar.
“Indonesia is not just a source of great coffee,” said Mirza Luqman Effendy, Senior Division Manager for Coffee Engagement & Learning Development. “It’s a land of skilled farmers, dedicated partners, and powerful stories. Through Starbucks, we are proud to bring those stories to a global audience.”
With a strong commitment to empowering Indonesian farmers and baristas, and with every cup of coffee served, the brand continues to brew more than beverages. It brews pride, purpose, and a deep connection between Indonesia and the world.
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