The Ascott Limited (Ascott) has officially unveiled HARRIS Hotel & Convention Serpong, the 24th HARRIS property in Indonesia, marking the continued expansion of the HARRIS Hotels portfolio in Indonesia. Developed in strategic partnership with PT Summarecon Agung Tbk, the new opening strengthens the integrated hospitality landscape in the growing Serpong corridor and reinforces the brand’s commitment to energetic stays and dynamic Meetings, Incentives, Conventions and Exhibitions (MICE) experiences.

Strategically positioned in the thriving Gading Serpong district, the hotel responds to increasing demand for integrated accommodation and large-scale event facilities across Greater Jakarta. With direct access to Summarecon Mall Serpong and just five minutes from the Gading Serpong toll gate, the property offers seamless connectivity for both business and leisure travellers. The location places the hotel within one of Tangerang’s fast-growing business and lifestyle areas, where demand continues to rise for venues that can accommodate stays , meetings, social functions and weekend visits in one address.

This launch signifies the arrival of the new generation of HARRIS, a refresh take on the brand’s long-running Living in Balance philosophy. At HARRIS Hotel & Convention Serpong, this comes through in the lighter interiors, flexible layouts and social spaces designed for everything from casual gatherings to downtime. The lobby sets the tone with layered colours, textured details and an informal layout that encourages interaction while keeping a contemporary city feel.

The hotel’s lobby.

The hotel features 282 guestrooms across four room categories (HARRIS room, HARRIS Room Corner, HARRIS Junior Suites and HARRIS Suites), each reflecting the brand’s signature bright and contemporary design, delivering a refreshing yet comfortable stay. Its extensive event facilities include a Grand Ballroom accommodating up to 1,500 guests, three additional ballrooms, and 11 fully equipped meeting rooms, positioning the property as a significant new MICE destination in the area. Interpretation of the HARRIS experience can be seen inside the guestrooms with incorporated colour accents, curated furniture pieces and flexible layout designed for a spacious and adaptable environment for guests.

Complementing its business facilities, the hotel also features a range of lifestyle and wellness amenities, including a Kids Club, swimming pool, Prive Club excecutive lounge, gym, spa, and Lemon Basil & Co, an all-day dining restaurant serving signature Pan-Asian dishes alongside an abundant buffet selection.

Lut Abader, General Manager of HARRIS Hotel & Convention Serpong, shared, “We are delighted to officially welcome guests to Harris Hotel & Convention Serpong. With expansive convention facilities, thoughtfully designed rooms, and the signature Harris ‘Living in Balance’ concept, we are confident this hotel will become the preferred destination for business meetings, social events, and quality stays in Serpong.”

Guests can enjoy introductory rates starting from IDR 1,500,000 net per room per night, inclusive of breakfast for two and double Ascott Star Rewards (ASR) points for members. New members may also enjoy savings of up to 25 per cent on their first stay at participating Ascott properties worldwide. These privileges form part of the complimentary ASR membership programme, structured across four tiers —Classic, Silver, Gold and Platinum— each offering enhanced benefits, including bonus points, complimentary room upgrades, room discount e-vouchers, and flexible early check-in or late check-out privileges.

HARRIS Hotel & Convention Serpong
Jl. Gading Serpong Boulevard No. 237B, Tangerang, Banten 15835
+62 21 38933838
@harris.serpong | @discoverasrindonesia 
discoverasr.com

NOW! Jakarta

NOW! Jakarta

The article is produced by editorial team of NOW!Jakarta