Local Scents, Global Ambitions: Inside Indonesia’s Expanding Fragrance Industry
The changing scent is unmistakable. In the past five years, Indonesia’s perfumery landscape has transformed from a somewhat obscure niche to a thriving creative industry. Fuelled by a new generation of consumers and a wave of independent brands, the archipelago is now home to one of Southeast Asia’s most dynamic and fast-growing fragrance markets. Until
Cultivating Calm: Slow Living Essentials
When it comes to slow living, how you shop matters. Well-chosen items can you help you integrate mindful activities into your daily life, or help you create a peaceful atmosphere at home and work. However, a little reminder, a slow living lifestyle also means avoiding an accumulation of ‘things’, and that your shopping mindset should
Moments of Mindfulness: Slow Living Activities to Help You Unwind in Jakarta
Unless something major happens, life in Jakarta never pauses on its own. Slowing down must be a deliberate and conscious choice. Across the city, a growing number of activities now present us with an opportunity to be more mindful, offering a moment’s pause from the rush and rhythm of the everyday. From peaceful workshops to
The Perfect Gift: Indonesia’s Artisanal Treasures
What makes a gift special? For us, it’s the story that makes something meaningful– who made this? How was it crafted? What is it made from? This time of a year is season of giving, whether for Christmas presents or souvenirs when visiting friends and family, and to help readers find something truly special NOW!
David Goh’s Path to Success: From Sinarmas World Academy to National Academic Olympiad
With episodes watched by millions across the country, university student David Goh was recently one of the contenders on an Indonesian academic game show, battling against top students from across the country. How did he get there? David credits his guided educational journey at Sinarmas World Academy – specifically their proprietary BEST Pathways® programme –
Urban Climbers
As an adventure sport easily found within the city limits, wall climbing has been steadily growing in popularity in Jakarta. There’s no need to head to distant cliffs or mountains, or worry about the weather, with climbing destinations located even in major malls, this urban pastime is taking sports enthusiasts to new heights. “It’s a
SWA Celebrates Unshaken, Unmatched and Unstoppable 18 Year Anniversary
Sinarmas World Academy (SWA) celebrated its 18th anniversary on 3 November, as a testament to a vision for excellent student education having developed into a beacon of creative global mindedness. For close to 2 decades now, SWA has been the launchpad where ideas are born, nurtured, and brought to life; empowering students to lead with
NAS Jakarta Celebrates Global Citizenship with International Week
At NAS Jakarta, celebrating International Week brought to life its commitment to nurturing global citizens. Opening the event was Mr. Matthew Downing, the UK’s Deputy Ambassador to Indonesia, who was joined by long-standing students – Amelie van Hee, Kabir Aggarwal and Sofia Asmara – to cut the official ribbon. As 86% of the student body
Celebrating 30 Years of Kinderland Indonesia: Down Memory Lane From 1994
Since the inception of the first centre in 1994 in Jakarta, Kinderland Indonesia has educated over 20,000 children across the archipelago. The academic year 2024-2025 marks its 30th anniversary. Shortly within 10 years of its establishment, students from four of Kinderland Jakarta preschools took stage at a gala musical production. Entitled ‘Amelia’, the concert marked
Citadines Global Brand Activations 2025 Brings Activ∞ to Life in Jakarta
Citadines Sudirman Jakarta and Citadines Gatot Subroto Jakarta took part in Citadines Global Brand Activations 2025, a worldwide August-September initiative under the theme #activ8YourWay. At the heart of this campaign is Activ∞ (pronounced “activate”), a brand signature that inspires guests to stay active not only physically, but also socially and mentally. With the global message
Sesameed Hosts First American Boarding School Fair in Jakarta
Sesameed Education will host its first American Boarding School Fair in Jakarta on Thursday, 30 October 2025, at Sheraton Grand Jakarta Gandaria. With over 20 years of guidance and experience, the school presents the city’s families with the opportunity to explore top-class schools worldwide. Based on an approach of “Educate, Prepare, Match”, the Sesameed Way
NAS Jakarta Builds a Secondary School for the Future as Its New Chapter
In the 2026-2027 academic year, Nord Anglia School (NAS) Jakarta will welcome its first class of secondary school students, marking a pivotal moment in the school’s long history. NOW! Jakarta sits down with NAS Jakarta Principal, Rosy Clark, to hear more about the exciting developments and what they mean for the students, families and the
SPH Kemang Village Redefines Success For Next Generation with Purposeful Education
In a constantly changing world where many future jobs don’t even exist yet, the true success that parents want for their children isn’t easily definable. At Sekolah Pelita Harapan (SPH) Kemang Village, the belief is that it’s not only about “working hard,” but also about cultivating rigor in learning. Rigorous learning isn’t just a jam-packed
